After an announcement yesterday, Estee Lauder has confirmed their intentions for Smashbox to become part of the Estee Lauder family. Estee Lauder already owns several popular brands including MAC Cosmetics, Aveda, Origins, Bumble and Bumble, Prescriptives and Clinique as well as their own cosmetics brand. Estee Lauder will purchase Smashbox Beauty Cosmetics Inc. in a deal that is expected to close sometime around July. Their intentions with the deal are to attract a broader base of younger, more modern customers. Estee Lauder believes they have the expertise to help the brand reach its full sales potential. When the company purchase the MAC Cosmetics brand in 1998, it had sales of about $100 million. It has now become an over $1 billion business and Estee Lauder hopes to have the same monetary success will the Smashbox brand.
Hello beauties! Here is our newest poll!
With all the different cosmetics companies out there, we want to know which ones you can’t live without. We’ve included the most popular higher end makeup brands (this list doesn’t include drugstore brands). We’ll be using the results from this poll to focus the majority of our product reviews and news updates on the cosmetics brands that you love the most.
If you don’t see one of your fav high-end makeup lines on our list, choose “other” and then leave a comment to tell us which one you adore!
photo credit: dreamglow