From department store prices to Wal-Mart sales, mascara is a beauty must-have that many shoppers often have a hard time deciding upon. Cover Girl, MAC, L’Oreal, Lancome and more, what do they have in common, not the price that’s for sure. The common factor is that finding the right one can mean you’ve found a beauty staple that is crucial to nearly every makeup look you’ll try.
In reality the most important factors in mascara shopping are 1) Do you like the formula? 2) Is it water-proof or not? and 3) What is the brush shape?
The first question requires a little trial and error. Reading reviews of various mascara formulas can be very helpful. In the end, however, you simply need to try out the product and see how it holds up for you.
With waterproof vs. non waterproof mascara, you simply need to decided what the occasion calls for. Waterproof formulas tend to stay on longer and be more durable. And, of course, they’re waterproof. So, if you’re going on a beach vacation, or if you need a formula that will last through a wedding, you will probably want a waterproof version of your favorite brand. There are a couple drawbacks with waterproof mascaras however. If they flake, it’s then quite difficult to get the residue off from underneath your lower lashes. It doesn’t just wipe off easily like normal mascaras do when they flake. You also have to use a special eye makeup remover to get rid of the product completely when you’re ready to take off your makeup. Some formulas have also been known to dry out your lashes as well.
Most people prefer non waterproof formulas because they can be removed more easily – some come off with just water alone, and most come off with a gentle facial cleanser. We recommend that you find a formula or two that aren’t waterproof for regular use, but keep a waterproof mascara handy in case you need one for a special event or a trip to the pool.
Now the shape of the brush may take a little longer to decide on as it is essentially what will determine the look of your lashes. Here is what to look for: when a brush is wide and more round chances are it is going to hold more mascara and therefore apply more with each stroke. Brushes with bristles that are shorter or more separated are often good for brushing out lashes but do not leave much on your lashes and can take longer to apply. They also may not give that full and lengthy look like the wider brushes.
Finally, color is an important consideration as well. The good thing is that most formulas will come in your standard black and dark brown shades – some even come in quite a few versions of these shades. So, once you find the right formula for you, you can stock up on a few different shades. For everyday use, a good guideline is to choose a shade that is just two or three shades darker than your natural eyebrow color. Of course, for special occasions, or more dramatic looks you can use the color your look requires.
One last thing to remember is that under certain conditions probably all mascaras will start to flake. With this said, you do not want to buy the cheapest thing on the aisle as it may flake much easier but you certainly do not have to break the bank with a mascara purchase. Try a few different formulas in your price range and find the ones that work best on your lashes.
MAC Coupon Code: LASH109
You can get a free ZoomLash sample and free shipping with any online purchase! Enter coupon code LASH109 when checking out at maccosmetics.com.
MAC: In the Studio Collection
Release Date: December 26, 2009
Dramatic, daring Lashes have been a chic and urbane part of the modern Artist’s persona since Edie and friends made it all happen Downtown, on block-print canvas or grainy 16-millimetre film. Multi-media, counter-culture, the ultimate cool. In The Studio is the epitome of the look updated, featuring new Studio Fix Lash in Black Fix or Studio Brown, with the latest thermoplastic synth-rubber moulded brush, designed to kill clump as it separates lashes. The perfect complement? Studio Fix Powder, a powder and foundation-in-one, combining complete coverage with ease of application, goes on dry with a matte, velvety texture. Silica keeps the matte flat and absorbs oil, and talc smoothes it out. Go for the bold stroke, as they do In The Studio.
MAC In the Studio is a very small collection that features Studio Fix Lash and Studio Fix Powder. Absent is the lavish launch and attention-drawing publicity of most MAC collections. That doesn’t minimize the importance of this collection, however. It’s not clever or cute but it does deliver very useful and well-made products.
Studio Fix Lash is the newest mascara in MAC’s line and will become part of the permanent collection. What sets it apart is a rubber brush like the one found on YSL Everlong. The official writeup from MAC claims this mascara won’t clump. I’m always skeptical of such promises because mascara always tends to clump on me after a while. After trying the Studio Fix Lash in Black Fix, I’m pleased to say that this product really does deliver. It only clumped slightly but it was nothing my metal lash comb couldn’t fix. It does separate well and lengthen but the look is fairly natural. This won’t give you dramatic lashes that look fake but gives lashes plenty of oomph for every day.
Once again, this is a very small collection. Besides the Studio Fix Lash, there is only one other item: Studio Fix Powder. This is a foundation and powder in one. It applies like a powder but has more coverage and gives a matte finish. It gives great coverage but I found that it looks even better when applied with a kabuki brush. Girls with oily skin are going to love the finish of this and its convenience- the matte finish means you don’t have to use a separate powder to set it like other foundations. The best part is that you won’t have to be that girl who keeps pulling out her mirror to check her makeup because this foundation is designed to last for up to eight hours.
Black Fix – Black
Studio Brown – Brown
MAC: Double Dazzle Collection
Release date: April 30th, 2009
Sometimes it doesn’t take more than a little something for the lips and a little something for the lashes to dazzle the masses; this is the idea behind MAC’s new collection Double Dazzle set to release April 30th, 2009. With the tag team of lips and lashes in full force, really, what more do you need.
There is nothing like the sun coming out that makes me want to keep my makeup looking clean and simple. When you are sporting the sun-kissed skin, you really don’t need a lot more than a little lipgloss and a little lash lengthening to bring out your best features. I think the most frustrating thing about this collection is just how many choices of lipgloss there are. At first glance, I’m excited about at least half of the eighteen options!
I have always thought that if you do nothing else to enhance your eyes, you should at least take care of your lashes. Your lashes are the frames for your beautiful peepers so you want them to stand out. This collection offers mascara in two different colors, brown and black. By applying mascara, you help lengthen your lashes and give them a full look which will highlight your eyes. I have actually never tried MAC’s mascara Dazzle Lash, but I think this might be the time to try it. You can see all of the options for mascara and the Dazzleglass lipglosses below. Good luck making a decision on just one – I haven’t been able to do it. :)
Summer simplified to the two major L’s…Lips and Lashes! Lips take the lead with Dazzleglass: glittering, shimmering, comfortably creamy. Lashes rise to the occasion with glamorous Dazzle Lash. Double your dazzle, you’ll outshine everyone!
• Baby Sparks – Pale pink with violet pearl
• Bare Necessity – Caramel apricot with red and gold pearl
• Date Night – Deep plum with blue and gold pearl
• Extra Amps – Sheer bright blue pink with blue and pink pearl
• Funtablulous – Purple with violet pearl
• Get Rich Quick – Warm yellow brown
• Girl’s Delight – Sheer mid-tone tan with gold pearl
• Goldyrocks – Sheer soft yellow with pink and gold pearl
• Like Venus – Clean light bubble gum pink with red pearl
• Love Alert – Raspberry red with red pearl
• Money Honey – Mid-tone rosy mauve with red pearl
• Moth to Flame – Sheer neutral beige with violet pearl
• Rags to Riches – Plummy pink with teal and red pearl
• Smile – Light coral with pink and gold pearl
• Steppin’ Out – Clean yellow pink with red pearl
• Stop! Look! – Sheer violet mauve with blue and pink pearl
• Sugarrimmed – Milky pale pink with red, teal and white pearl
• Utterly Posh – Mid-tone orange with pink and gold pearl
• Black – Dazzle Black
• Star – Brunette Brown
Brrr! Cold Weather Makeup Tips
Have you ever noticed how much more difficult it is to apply your mascara and eyeliner when the winter chill starts to set in? Your mascara might be just a little stiffer coming out of the tube which makes a clean application near impossible. Or perhaps your eyeliner is much harder than usual and doesn’t even seem to leave any color on your eye lid. It’s because the cold of winter can pose a few problems with makeup application, especially when it comes to eye makeup. I have a few makeup tips that I use on a regular basis that I hope will make your life a little easier.
The key to a smooth eyeliner application is to have it be the right temperature. It is so frustrating when eyeliner is too cold and hard and doesn’t seem to want to go on. The exciting thing is that each of us has a secret weapon; our bodies. Your body heat has just the right effect on your eye makeup to get it to the perfect temperature without over warming it. If you just stick your eyeliner right next to your hip letting the elastic on your pants hold it to your body, after a few minutes, it will be ready. I always do my hair while my eye liner warms up.
The same trick works for your mascara. If mascara is too cold when you are trying to apply it, it is often thick and too many of your lashes will stick together causing the “tarantula” look to your eyelashes. To avoid this problem, you can use the same technique as used with the eyeliner. Simply allow your body temperature to warm up the mascara. I find that the mascara usually takes just a little bit longer than the eyeliner to warm up so you’ll want to factor that into your time to get ready.
photo credit: australian_overanalyzer
I never apply mascara without curling my lashes first. With that in mind, I have one final tip to help your lashes look their best. To get the best curl from your lashes, you can warm up your eyelash curler. Think about it, you use a warm curling iron to curl your hair, why wouldn’t your eyelashes curl better if the eyelash curler were warm. I will use my body heat to help warm my eye lash curler. Sometimes, when I am in a time crunch, I use my blow dryer on low heat just for a few seconds. If you use your blow dryer to warm up your lash curler, make sure you test it first with your finger to make sure it’s not too hot since your eye is such a sensitive area. Hopefully, with these tips, the cold of winter won’t make a difference; you’ll still look your best.
MAC: Plush Lash Collection
Release Date: October 5, 2007
MAC’s Plushlash collection marks the release of their newest mascara formula, Plushlash:
A new mascara with glamorous fringe benefits. Start with the v-shaped wand: one side coaxes lashes upward, while the other defines. Add its luxuriously intense, plumping, conditioning formula and you can see why we call it plush.
A mascara formulated to instantly plump up lashes for extreme voluptuous effect. Works fast. Builds volume smoothly and evenly from root to tip. Delivers a silky, flexible, full fan of lashes. Fluid formula lightly coats lashes one layer at a time without smearing, smudging or clumping. Goes on via an innovative, specially patented wand with a v-shaped groove that prunes the bristles on one side while leaving the other side full and lush. The short bristles coax the lashes upward to an extraordinarily sophisticated yet flirtatious curl, while the other side separates and combs the lashes root-to-tip creating a long, well-defined glamour lash. Volumizing, lengthening, curling, lifting. This mascara features everything you want, with all the top mascara no’s: no clumping, spiking, smudging or flaking.
Plush Lash is a MUST for anyone obsessed with mascara, eyelashes or both!
PLUSH LASH MASCARA
Plushblack – Deep black
Brownette – Chocolate brown
MAC: High Tea Collection
Release Date: December 26th, 2004
The MAC High Tea Collection is packed full of new products. You’ll be able to glam up from head to toe in a sophisticated way. It has a little of something from nail color to mascara and everything in between.
I am a big fan of soft pink colors and this collection has plenty of them. The frosty pinks offer a soft elegant look, but if you want to make a bolder statement for the winter, there are plenty of reds and greens with a bit of gold, silver, and bronze.
I don’t always bother investing in nail polish, but I just might have to try the new Eccentrici-tea simply because the name is beyond clever, even for MAC. I can’t wait to see what a pink nail polish with green pearl accents will look like.
This collection has a lot to offer, maybe even a little too much. I personally like it when the collection is just a little more focused, but maybe that’s just because the big ones end up hurting my wallet too much! Anyhow review to complete product list to pick your favorites.
Dainty Cake – Coral with red/orange frost
High Tea – Neutral pink with small pearl particles
Oolong – Musted bronzed-brown with icy silver shimmer
Plink! -Pink with white pearl
Darjeerling—Chocolate brown with red frost
Fine China—Light pink with frost
Nymphette—Sunned golden pink
Tartlette—Coral/pink with frost
Fresh Cream—Light neutral pink
Rosemary & Thyme—Mid-tone olive gold with Shimmer
Angelcake—Pink with red pearl
Buttersilk—Soft, yellow white
Green Tea—Smoked, olive green
Jasmine—Sinfully rich cocoa
Redcoco—Metallic, red pink
Steep—Light neutral pink
Sweet Lust—Pink rose water
Vanilla—Soft pale peachy-ivory flecked with shimmer
Sweet Tea Eyeshadow Quad—Redcoco, Buttersilk, Green Tea, Sweet Lust
Zoomblack—Deepest darkest black
Porcelain Pink—Pinkish coral with gold sparkle
So Ceylon—Rose bronze with golden bronze sparkle
Duchess—Yellow green with gold pearl
Eccentrici-tea—Pink with green pearl
Enriched Gold—Green gold with red pigment
Little Pink—Pink with silver pigment
Fibre Rich Lash
MAC’s newest mascara formula: Fibre Rich Lash
FIBRE RICH LASH
Black – Black
Pro Lash Mascara
Release Date: July 2001
PRO LASH MASCARA
- Charcoal Brown – Deep brown/black
Coal Black – Jet black