Your eye makeup is perhaps the most important part of your overall look. Eyes get attention, draw people in, and communicate a great deal about you before you say a word. But, if done poorly, eye makeup can be the first clue that you are wearing too much makeup, or are simply trying too hard. The trick is knowing when and where to use different eye makeup looks.
Generally, you will only want to play up one main facial feature at a time. So if you’re planning on doing a more elaborate eye makeup look, you will want a neutral, or lighter lip color. If you’re planning on drawing attention to your lips, use a more natural, toned-down eye makeup look. Here are a few top looks that every fashionista should master: the smokey eye makeup look, the cat eye makeup look, the natural or no makeup look.
Our eye makeup tips and tutorials can help you find just the right look for any occasion:
Free Sample of Chanel Inimitable Mascara (UK Only)
This is one of Chanel’s new mascara formulas. Click here, or on the picture to your right. Then, click on “skip intro” and you’ll get to a page where you’ll be able to print out a coupon for a free sample of their mascara.
This offer does not require any additional participation, surveys or purchases – you simply print the coupon out directly from their site.
However, please note that this offer is only valid for UK residents.
How to Apply Pencil Eyeliner
[See the rest of our How to Apply Makeup series for beginners.]
Learning how to apply eyeliner is an essential step in pulling your look together. Properly applied eyeliner can help define your eyes and give a polished look. However, if you’re not careful, it can easily transform your appearance from classy to trashy. Here are instructions on how to apply pencil eyeliner for a pretty, natural look:
1. Color selection plays a big role in the final outcome. For everyday looks, brown is the most natural color for most people. However, if your hair is very dark, you can get away with black. Charcoal is another nice, universal option. If your eyes are green, a dark plum will make them pop.
2. Begin with the upper lid and a sharpened pencil. You need a heavier hand and a sharper tip for the upper lid. After using the pencil on your upper lids, the tip will soften a bit, making it perfect for lining the lower lid. If your pencil is very hard or waxy, warm it slightly with your fingers or hot water so it will glide better.
photo credit: Green Heat
3. Place the tip at the inner corner of your upper eyelid as close to the lash line as possible. Begin where your eyelashes begin or about one-fourth of the way in. Follow the lash line with the pencil all the way to the outer corner. As you reach the outer corner, you can press harder to make the line a little darker and thicker as it goes out.
4. Repeat this process on the lash line underneath the eye, but use a much lighter touch and work from the outside in. Remember the line should be thickest at the outside so gently lighten your touch as you work inward. Stop about three-fourths of the way toward your nose. Then grab a cotton swab and use it to lightly blend the line, starting from the inner corner and working outward, so that it looks more like a shadow than an obvious line.
5. You can connect the top and bottom lines on the outer corner of the eye, but don’t do this on the inner corners or it will make your eyes appear smaller. Regardless of how much eyeliner you apply, be sure it is even and blended – not rough and jagged. You can use an small, angled flat brush to smooth out any problem areas.
MAC: Opulash Collection
Release Date: May 27, 2010 (in stores)
International: June 2010
THE BIGGEST, BADDEST, BOUFFANT LASHES EVER ARE MAKING NOISE WITH THEIR SEXY SWEEP… the most extremevolumization ever seen! Just like going to your hairdresser for the boldest Barbarella blowout you’d ever dare to wear, Opulash creates aesthetic extremes when it gets going, for a dramatic end look. It’s all in the brush: enlarged and engineered to grab roots, lift, hold, replicate, exaggerate, and build-out like an architect intent on astounding with structural sleight-of-hand. Pick up the brush – see it volumize and curl – and you’ll know the difference. Large diameter backs you up, tapered front tip makes inner corners sleeker to reach. Needless to say, no clumping or Spider-Woman Syndrome. Superlative separation, sublime innovation: Everything a M•A•C Artist lives for!
It seems that makeup companies are always coming out with new mascaras, each one claiming to be make lashes bigger, longer, and bolder than before. Many of us end up trying all of them because it can be difficult to find a good mascara. Many are misses right off the bat whereas others work well at first before somehow dropping in performance and being relegated to the back of the makeup drawer while we seek out the next big thing in mascara. Could MAC’s new Opulash be The One?
Opulash promises extreme volume and high drama. This mascara is specially formulated to create curl as well, which is not something you can find in most mascaras. They have also put a lot of effort into designing the brush, which is very fat and full on the bottom and more tapered at the top for reaching the corners.
As far as mascaras go, MAC Cosmetics does not have the best track record. It is perplexing how their mascaras fall so short when most of their other cosmetics are top quality. This is MAC’s latest attempt to prove to us that they can, in fact, create a very good mascara. Opulash is MAC’s answer to the very popular Diorshow. It is offered in only one color, “Bad, Bad Black”. To create the most dramatic lashes ever, black is really the only color that will do the job so MAC is keeping true to the theme here.
With Opulash, MAC has definitely created a winner. MAC does deliver on its promises as this mascara makes lashes look very full and long. While no mascara ever seems to make your lashes look just like the ads, this one does do a great job at everything it sets out to do. It also lasts much longer than any of MAC’s previous mascaras and is great at separating lashes as well. Finally the MAC makeup line has come up with a mascara that is sure to have legions of loyalists!
Opulash ($13.00 US/$15.50 CDN)
* Bad, Bad Black – Black
MAC Coupon Code: LASH310
Another MAC Cosmetics coupon code for a free sample of MAC’s popular Zoomlash Mascara. Enter code LASH310 when checking out at maccosmetics.com and you will get a free sample of Zoomlash added to your order. You’ll also get free shipping! Yay!
How to Apply Makeup Primer
[See the rest of our How to Apply Makeup series for beginners.]
Makeup primer is one of those beauty secrets that can make a big difference in the look and wear of your makeup. It preps your skin for makeup and creates a smooth base that makeup can adhere well to. If you’ve tried a foundation that looks fantastic on a friend or a model in a magazine only to be disappointed with the results, using makeup primers can make a big difference. Even if you are happy with the foundation you are currently using, a layer of cosmetics primer underneath can bring it to a whole new level.
Here’s a step-by-step guide to help you learn how to apply makeup primer:
Step 1: First you will need to use moisturizer. Putting any makeup on top of dry skin usually leads to trouble later in the day. Choose a light moisturizer as heavy creams tend to make primer slide right off your skin. Be sure to let the moisturizer sit for a few minutes to allow it to be absorbed into your skin.
Step 2: Pump or pour a small amount of the primer into your hand. Dip a damp foundation wedge sponge into the primer and dab it gently onto your face, beginning under your eyes and around your nose. (Note that some primers are packaged in such a way that you spritz them directly onto your face from the bottle.)
photo credit: L30Nde
Step 3: Next, add the primer to your forehead, chin, nose, and cheeks.
Step 4: Using the same sponge, blend the primer into your skin. Be sure you cover all areas s evenly as possible, but it’s okay to use a little extra in places where your makeup tends to wear off quickly, such as in the T-zone or over large pores.
Step 5: Wait a few minutes for your primer to dry before applying foundation and concealer.
Step 6: Most foundation primers aren’t suited for the eyelids, but you can purchase a primer specifically designed for the eyelid. Eyeshadow is often the first makeup to fade during the day. A good eye makeup primer can help you get much more mileage out of even the cheapest eyeshadows. Just rub some into your eyelids before applying shadow to help your shadow stick to your lids all day.
Once you know how to use makeup primer, you’ll have an extra secret weapon at your disposal to help you achieve the ultimate in your makeup look for your next special occasion.
Free Sample of Stila Black Diamond Mascara
If any of you are planning on buying anything from Sephora soon, or if you just happen to love Stila Cosmetics, you’re in luck. For a limited time, you can get a free sample of Stila’s Black Diamond Mascara free with any purchase! Just visit Sephora’s site and enter code BLACKDIAMOND at checkout. The free mascara sample offer is valid while supplies last.
How to Apply Concealer
[See the rest of our How to Apply Makeup series for beginners.]
Concealer is a cosmetics life saver. Nearly everyone can benefit from concealer – even if they’re not planning on applying a full face of makeup. We all have little imperfections that we want to hide and concealer does a great job of this when applied properly. If you’re just starting out with this product, learning the proper concealer tips and application techniques is the key to using concealer makeup without it being obvious and drawing even more attention to your trouble spots. As with any cosmetics product, learning how to apply makeup products the right way will help you get the best look possible.
Step 1: Always use moisturizer first. Concealer can accentuate any dry, flaky spots. This is particularly important if you have been spot-treating pimples because the treatments tend to dry out the surrounding skin. Putting concealer onto flakes only makes the blemish more obvious and the concealer will simply eventually flake off. For best results, you may want to use a mild facial scrub prior to moisturizing. Some cleansers even contain a gentle exfoliating ingredient that is safe for everyday use, like Neutrogena’s Fresh Foaming Scrub.
Step 2: If you are wearing liquid foundation, it should go on first or you risk smudging or removing your applied concealer. On the other hand, if you are using a powder or mineral foundation, it is usually better to apply that after the concealer.
Step 3: Make sure the color you use is an exact match to your skin. It may be necessary to mix several shades together or add some of your foundation in order to achieve the desired color. If you are covering up noticeable skin problems, you may benefit from using a concealer with a slight corrective tint. Reddish blemishes or other skin conditions like rosacea can be canceled out with a concealer with a greenish corrective tint to it. Purplish or bluish under eye circles or veins near the inner corner of your eye or eyelid can be corrected by a yellowish tinted concealer. Keep in mind that these tinted concealers will be best for more noticeable problems. These concealers also require practice and precision to avoid looking funny once applied. For smaller blemishes, a regular concealer will be easiest to use.
photo credit: Allshots Imaging
Step 4: To apply concealer, use a tapered concealer brush and dot a very small amount of liquid or cream concealer directly on top of the blemish or discoloration. Blend outward. Apply more if needed, a little at a time, until you are satisfied with the level of coverage. Be sure to blend the outside edges of where you applied the product so that there are no noticeable lines.
Step 5: To cover areas of discoloration or uneven skin tone, spread a small amount of concealer over the entire area using your finger or a concealer brush. Then blend the perimeter to avoid obvious transition lines.
Step 6: If you are using concealer under your eyes, apply a few dots onto your dark circles and blend the concealer in lightly using your middle or fourth finger. A patting motion will give much better results than rubbing. Some women also apply a bit of concealer to the inner corner of their eyes (near the side of their nose) to help cover up bluish tints that sometimes appear there too. These eye concealer tips can help your eyes look brighter and help you look less tired.
Step 7: Apply some loose powder to set the concealer in place. Mineral foundation will also work well for this purpose.
Learning how to apply concealer correctly can help you create an even finish (even before you apply your foundation) which will help you achieve that coveted, flawless looking skin.
MAC Coupon Code: LASH210
Get free standard shipping on your next order plus a free sample of MAC’s Free Zoomlash Mascara with any purchase. Enter coupon code LASH210 at checkout at maccosmetics.com.
Make Your Makeup Last with MAC
Our favorite cosmetic brand, MAC Cosmetics, is made specifically to resist any active day or a night out on the town. Tougher than regular cosmetics, MAC knows there is much more to the glitz and glamor than just application. For me, there is nothing I hate more than creases on a beautifully done eyelid, or spending a bunch of time on my face makeup or eye makeup only to see the different shades blend together at the sight of sweat or moisture.
To prevent these cosmetic catastrophes, here are a couple products you might want to try (if you haven’t already), as well as a few quick makeup tips:
To avoid eyelid creases on your lid, first apply MAC Paint under your eyeshadow. These Paints blend right into your skin and serve as a base that will keep your eyeshadow looking fresh all day, or night. Some people use the paints as their actual shadow, but I often use it in addition to shadow to help my shadow last longer and stay in place. Paint can double as a simple basic primer that works well with a matte or shimmer look. The paints come in different shades, but my favorite is Bare Canvas – it is just that, a nice, neutral shade that provides the perfect canvas for your shadow. Truth be told I have even dabbed Bare Canvas on my lips to help keep my lip gloss or lip stick on a little longer. :D
photo credit: ookikioo
Now, shadows are not the only thing that starts to wear out and blend together. So, for a fresh all over look, MAC created its popular Prep + Prime – a makeup primer that you smooth over your face to achieve an impeccable powder application. Many of us use both foundation and powder but with Prep + Prime I have found that for a more natural look the powder itself will do just fine. Of course both can be used if a little more coverage is needed. If you’ve ever wondered how to make your makeup last all day, you’ll definitely want to give Prep + Prime a try. You can usually even stop by the MAC counter and have one of the makeup artists apply it to your skin so you can test it out.
When there is a long day or night ahead, let these top MAC products come to your cosmetic rescue and make your makeup last longer. MAC Paints and MAC Prep + Prime are both top notch MAC essentials that will prevent you from having to take a too many powder breaks – leaving more time for the more important things in life!
MAC Coupon Code: LASH129
Enter code LASH129 upon checkout at maccosmetics.com and get a free mini sample of MAC’s Zoomlash Mascara. Enjoy!
How to Apply Mascara
[See the rest of our How to Apply Makeup series for beginners.]
Although mascara is an essential item for any make-up bag, it tends to be the most widely misused product. Since mascara is the most essential makeup product for drawing attention to the eyes, it is important to correctly apply it. By following these simple rules on how to apply mascara properly, you can avoid some of the most common eye makeup disasters.
Step 1: Curl your lashes first! If you are lucky enough to have lashes that curl naturally, you’re good to go. But if you are going to curl them, be sure to curl them before you apply mascara. By curling after you apply mascara, your eyelashes may stick to the curler and get yanked out. Not only is this painful, but lashes rarely regenerate. Translation: thinning lashes. Curling your lashes after you’ve applied mascara also causes the lashes to get smashed and stuck together. They’re practically impossible to separate after being clamped down by the eyelash curler and you’ll most likely have to start over.
Step 2: Choose your shade. Choose a mascara color that is no deeper than two or three shades darker than the natural color of your eyebrows.
photo credit: kirikiri
Step 3: Apply the mascara in thin, light layers. If you want to finally figure out how to apply mascara without clumping, here’s your chance: Instead of gooping it on in one or two thick layers, build up the product a little at a time. Pull slowly and allow the mascara’s inner mechanics to do the work. Don’t sweep the mascara across your lashes in a side to side motion. If you want, you can gently wiggle the mascara brush at the lash base to increase coverage and lash thickness near your lash line. But once you move the brush past your lash line, follow the growth of the lash and brush upwards. This will give lashes a fuller, more natural look without leaving clumps at the tips of your lashes.
Step 4: Apply mascara to lower lashes if you choose (some makeup looks don’t require this, and some people prefer not to). But if you do like the look, learning how to apply mascara to bottom lashes is a snap. The key is to be delicate. Take the mascara wand and start at the root of the lash and (like you did with your upper lashes) lightly pull the brush downward, along the natural growth direction of the lash. With your bottom lashes, you want to be careful not to apply too much mascara since too much product will result in dark smudges or flaking beneath your lower lashes. You don’t need to apply multiple layers like you do on your upper lashes. Just use a little to help give a bit of definition to your eye – one or two coats is plenty.
Here are a couple additional general mascara tips:
Never rapidly overdip the wand in an attempt to remove the excess mascara. This causes a drying effect and greatly reduces the life of your mascara.
Replace your mascara on a regular basis. Don’t use a tube of mascara longer than about 2 months. You should regularly replace all makeup products from time to time to eliminate your risk of bacteria getting on your skin or in your eyes.
MAC Coupon Code: LASH109
You can get a free ZoomLash sample and free shipping with any online purchase! Enter coupon code LASH109 when checking out at maccosmetics.com.
MAC: In the Studio Collection
Release Date: December 26, 2009
Dramatic, daring Lashes have been a chic and urbane part of the modern Artist’s persona since Edie and friends made it all happen Downtown, on block-print canvas or grainy 16-millimetre film. Multi-media, counter-culture, the ultimate cool. In The Studio is the epitome of the look updated, featuring new Studio Fix Lash in Black Fix or Studio Brown, with the latest thermoplastic synth-rubber moulded brush, designed to kill clump as it separates lashes. The perfect complement? Studio Fix Powder, a powder and foundation-in-one, combining complete coverage with ease of application, goes on dry with a matte, velvety texture. Silica keeps the matte flat and absorbs oil, and talc smoothes it out. Go for the bold stroke, as they do In The Studio.
MAC In the Studio is a very small collection that features Studio Fix Lash and Studio Fix Powder. Absent is the lavish launch and attention-drawing publicity of most MAC collections. That doesn’t minimize the importance of this collection, however. It’s not clever or cute but it does deliver very useful and well-made products.
Studio Fix Lash is the newest mascara in MAC’s line and will become part of the permanent collection. What sets it apart is a rubber brush like the one found on YSL Everlong. The official writeup from MAC claims this mascara won’t clump. I’m always skeptical of such promises because mascara always tends to clump on me after a while. After trying the Studio Fix Lash in Black Fix, I’m pleased to say that this product really does deliver. It only clumped slightly but it was nothing my metal lash comb couldn’t fix. It does separate well and lengthen but the look is fairly natural. This won’t give you dramatic lashes that look fake but gives lashes plenty of oomph for every day.
Once again, this is a very small collection. Besides the Studio Fix Lash, there is only one other item: Studio Fix Powder. This is a foundation and powder in one. It applies like a powder but has more coverage and gives a matte finish. It gives great coverage but I found that it looks even better when applied with a kabuki brush. Girls with oily skin are going to love the finish of this and its convenience- the matte finish means you don’t have to use a separate powder to set it like other foundations. The best part is that you won’t have to be that girl who keeps pulling out her mirror to check her makeup because this foundation is designed to last for up to eight hours.
Black Fix – Black
Studio Brown – Brown
MAC: Double Dazzle Collection
Release date: April 30th, 2009
Sometimes it doesn’t take more than a little something for the lips and a little something for the lashes to dazzle the masses; this is the idea behind MAC’s new collection Double Dazzle set to release April 30th, 2009. With the tag team of lips and lashes in full force, really, what more do you need.
There is nothing like the sun coming out that makes me want to keep my makeup looking clean and simple. When you are sporting the sun-kissed skin, you really don’t need a lot more than a little lipgloss and a little lash lengthening to bring out your best features. I think the most frustrating thing about this collection is just how many choices of lipgloss there are. At first glance, I’m excited about at least half of the eighteen options!
I have always thought that if you do nothing else to enhance your eyes, you should at least take care of your lashes. Your lashes are the frames for your beautiful peepers so you want them to stand out. This collection offers mascara in two different colors, brown and black. By applying mascara, you help lengthen your lashes and give them a full look which will highlight your eyes. I have actually never tried MAC’s mascara Dazzle Lash, but I think this might be the time to try it. You can see all of the options for mascara and the Dazzleglass lipglosses below. Good luck making a decision on just one – I haven’t been able to do it. :)
Summer simplified to the two major L’s…Lips and Lashes! Lips take the lead with Dazzleglass: glittering, shimmering, comfortably creamy. Lashes rise to the occasion with glamorous Dazzle Lash. Double your dazzle, you’ll outshine everyone!
• Baby Sparks – Pale pink with violet pearl
• Bare Necessity – Caramel apricot with red and gold pearl
• Date Night – Deep plum with blue and gold pearl
• Extra Amps – Sheer bright blue pink with blue and pink pearl
• Funtablulous – Purple with violet pearl
• Get Rich Quick – Warm yellow brown
• Girl’s Delight – Sheer mid-tone tan with gold pearl
• Goldyrocks – Sheer soft yellow with pink and gold pearl
• Like Venus – Clean light bubble gum pink with red pearl
• Love Alert – Raspberry red with red pearl
• Money Honey – Mid-tone rosy mauve with red pearl
• Moth to Flame – Sheer neutral beige with violet pearl
• Rags to Riches – Plummy pink with teal and red pearl
• Smile – Light coral with pink and gold pearl
• Steppin’ Out – Clean yellow pink with red pearl
• Stop! Look! – Sheer violet mauve with blue and pink pearl
• Sugarrimmed – Milky pale pink with red, teal and white pearl
• Utterly Posh – Mid-tone orange with pink and gold pearl
• Black – Dazzle Black
• Star – Brunette Brown
Spring 2009 Makeup Trends: Sneak Peak
Yes, I know it’s early, but I just can’t wait for spring to get here! We’re already so excited about the fresh trends for this coming season: Pinks, corals and a “summery smokey eye” are looking to be huge for the season.
Try fresh, peachy-pink blushes for a glowy, healthy look. Try similar shades for glosses and light lipsticks. Don’t go heavy though. Spring 09 is freshly flirty, ladylike and feminine. The smokey eye adds some subtle sophistication to this spring look. But still, the smokey eye should be softer than the heavier looks we saw all fall and winter. This season, try a muted gray or a soft, dark brown instead of dramatic black.