The gears are always turning at MAC. They are constantly coming up with new formulas, releasing new products, and paying attention to what their customers want. As a result, MAC has an extensive line of eyeliners under its belt with something to suit every skin type, color, and occasion.
MAC is the first line most people go to when they want a dramatic look or an unusual color. MAC often releases glitter-packed liquid eyeliners with their seasonal collections for those who really want to get noticed. An intense look can also be created with MAC Liquidlast Liner. This long-wearing liquid liner is like permanent marker for your eyes. Once you get it on, you start to wonder how you are ever going to get it off. It will last through a day at the beach or a marathon crying session. Or both. In addition to the usual eyeliner colors, it is also available in some of the fun shades MAC is known for such as the golden teal Aqualine.
For intense, smoky eyes, MAC’s Eye Kohl eyeliners are super soft and perfect for smudging. The black shade Smolder and the bronze Teddy are particularly well-suited to creating dramatic nighttime eye looks. Some colors, such as the subtle shimmery golden olive Rosemary & Thyme can be used with a light hand to create a soft, barely-there line that defines the eyes without looking overdone.
If you like the ease of application a pencil provides but prefer a more precise line, MAC has a pencil for that, too. Powerpoint Eyeliners sharpen to a very firm, sharp point that is perfect for creating even the thinnest line. The formula takes a few seconds to dry, which gives you a little bit of time to smudge it before it sets and stays put for the rest of the day.
For a look that falls somewhere in between pencil liner and liquid liners, MAC’s Fluidline is an excellent choice. This gel liner comes in a small pot and must be applied with a brush. This gives you a lot of control over the application. A thick brush can create a heavy line whereas a thinner brush can give you a very fine line. This liner is very long-wearing but it’s also easy to smudge it during application for a softer look. Macroviolet is a dark purple with slight shimmer that is perfect for lighter-colored eyes.
Everyone has their preferences when it comes to eyeliners and MAC caters to all tastes. From the classic and conservative to the loud and garish, no one can leave a MAC counter without finding the exact eyeliner they need.
List of MAC eye liners:
* Creme Liner
* Eye Kohl
* Eye Pencil
* Glitter Eye Liner
* Kohl Power Eye Pencil
* Liquid Eye Liner
* Liquidlast Liner
* Powerpoint Eye Pencil
* Softsparkle Pencil
* Technakohl Liner
MAC: Wonder Woman Collection
Release Date: February 10th, 2011
International Release Date: March 2011
MAC has amped up their superhuman forces with their latest collection, Wonder Woman. The collection is a very big one complete with accessories and online exclusives. The products offered include everything from lipsticks to eyeshadow quads, from lashes to nail lacquer.
When I first heard this collection was going to be be released, I was really excited. Wonder Woman is one of the first well-known female superheros. She was one of my superheros. What better icon is there to speak to the strong, capable woman in each of us?
Once I started to review the collection, my feelings started changing. My first thoughts were, “How fun!” But unfortunately, my thoughts didn’t go much beyond that, at least not in positive terms. Even though I want my makeup to be fun and playful, I think this collection might be a little too much for even me. As I reviewed the colors, I found myself envisioning me in this year’s Halloween costume as Wonder Woman. All of the products would definitely come in handy then.
Even many of the names went a little over the top for me. I usually love the intelligent names that MAC comes up with for their products. They fit the products so well. I guess in this case, MAC still held true to their M.O. The names do fit the products. Names like Pink Power, Spinning Transformation, Deep Truth; Again, it’s all just a little too juvenile for me.
The packaging is another thing to make mention of. Usually, MAC packaging is so perfect. This packaging just makes me think of saving my pennies to buy that one toy I wanted at the local drug store. I have seen many mixed reviews on the packaging. Many think it looks too tacky—especially for MAC. Others feel it is reminiscent of their childhood. I think I have to agree with those who feel it’s just a little too tacky.
I think the only positive note for me in this collection is that it does offer lipstick and nail lacquer in true red colors. Every once in a while, an occasion or outfit will call for a nice red lipstick and nail polish. I might consider adding one or both of these products to my personal collection.
I will also say that the collection does take me back to my childhood. My childhood is a place with many fond memories. I remember how terrible I was at putting on makeup and how I wanted to look sophisticated and beautiful. I still want to look sophisticated and beautiful and for me, this collection just isn’t doing the trick. What do you think? Are any of these products your favorite picks?
M∙A∙C Spring Colour 2011 is the feminine force that saves the day! No nemesis can match her super-sized Mineralize Skinfinish, Eye Shadows, Lipsticks and Powder Blush for this transformation! Our Artists work wonders every day – now with the help of one of the most exciting feminist figures…
Marquise d’–Sandy cream peach (Lustre) (Limited Edition) (Repromote from Brunette, Blonde, Redhead ’09)
Russian Red—Intense bluish-red (Matte) (Permanent)
Spitfire—Bright creamy magenta (Satin) (Limited Edition)
Heroine—Brown bronze (Frost) (Limited Edition)
Emancipation—Pale neutral pink (Limited Edition)
Wonder Woman—Bright red with soft pearl (Limited Edition)
Athena’s Kiss—Bright blue fuchsia (Limited Edition)
Secret Identity—Mid-tone copper with soft pearl (Limited Edition)
Obey Me—True red (Limited Edition)
Spirit of Truth—Navy blue (Limited Edition)
Victorious—Purple (Limited Edition)
Army of Amazons—Green (Limited Edition)
Themyscira—Blue (Limited Edition)
Penultimate Eye Liner
Rapidblack—True black (Permanent)
Defiance Eyeshadow Quad
Defiance—Iridescent white pink (Veluxe Pearl) (Limited Edition)
Paradise Island—Soft warm pink (Satin) (Limited Edition)
Star Studded—Mid-tone violet pink (Satin) (Limited Edition)
Real Drama—Dark burgundy with pink pearl (Satin) (Limited Edition)
Lady Justice Eyeshadow Quad
Lady Justice—Bright silver with white pearl (Frost) (Limited Edition)
Insurmountable—Dirty blue grey (Veluxe Pearl) (Limited Edition)
Bold Babe—Deep metal blue with white pearl (Frost) (Limited Edition)
Deep Truth—True dark blue (Frost) (Permanent)
Valiant Eyeshadow Quad
Valiant—Light lime with yellow pearl (Frost) (Limited Edition)
Spinning Transformation—Deep olive bronze with yellow pearl (Frost) (Limited Edition)
Diana Undercover—Dark forest green (Satin) (Limited Edition)
Manila Paper—Pale frost white gold (Veluxe Pearl) (Limited Edition) (Repromote from Spring Colour Forecast ’10)
Reflects Pearl—White glitter with pearl sheen (Glitter) (Permanent at PRO)
Reflects Bronze—Sparkling rich gold (Glitter) (Permanent at PRO)
Bright Fuchsia—Bright magenta (Permanent)
Marine Ultra—Vivid marine blue (Permanent at PRO)
Mighty Aphrodite—Warm peach coral with gold pearl/Bright coral pink with gold pearl (Satin/Frost) (Limited Edition)
Amazon Princess—Bright yellow pink/Deep blue pink with gold pearl (Satin/Satin) (Limited Edition)
Pink Power—Peachy rose with pink shimmer/Soft rosy bronze/Soft shell pink with fine shimmer (Limited Edition)
Golden Lariat—True coral with fine gold shimmer/Soft suntanned bronze/Soft gold with fine shimmer (Limited Edition)
Wonder Woman Makeup Bag
Wonder Woman—Red (Limited Edition)
Bulletproof—Blue (Limited Edition)
Utility Belt Eye Brush Set (Limited Edition)
Includes 224SE, 213SE, and 194SE
Utility Belt Face Brush Set (Limited Edition)
Includes 129SE, 109SE, and 190SE
Wonder Woman T (Online Exclusive) (Limited Edition)
Invincible Mirror (Online Exclusive) (Limited Edition)
A Review of MAC Cosmetics Powerpoint Eye Pencil
A great eyeliner is a must have in every girl’s makeup case. Eyeliner is the one essential you cannot be without, sort of like lip gloss. MAC Cosmetics Powerpoint Eye Pencil is one of those eyeliners that I have found to be a must have, over any of my other liners. Now, don’t get me wrong. I love my NARS, Benefit and even some L’Oreal eyeliners. It’s just, I have found one that takes the cake.
MAC Cosmetics powerpoint eyeliner, is waterproof and it goes on smooth and strong. Personally I prefer an eyeliner that goes on heavy and bold. If I am looking to wear an eyeliner that I can barely see, I will use an eyeshadow and blend it out, for a softer look. But if I am going to bust our my pencil, I want power with it. The MAC Cosmetics powerpoint eyeliner gives you that and more. Plus, you can be confident knowing it is from MAC. MAC Cosmetics eyeliners are time tested and known to be the cream of the crop when it comes to quality.
There are about 14 different shades you can choose from. My favorite is a color called Engrave. It is a dark black. It is a flat black, no shimmer. Just dark and bold. Just how a black eyeliner should be. Though, for all the fun looks, they offer many metallic shades too. They are amazing. I have found they actually stand out more then metallic liquid eyeliner colors I have used in the past.
When going for a smokey eye look, it is best to have a great black eyeliner to complete the look. Out of all the eyeliners that lay in my makeup case, I always go for my Powerpoint eyeliner. All of the eyeliners work great for any look. Their brown is great, as well as their blues and greens. I always use their Engrave with any dark, smokey look that I am going for. When I play with bright colors, I like to choose there other fun shades.
MAC Cosmetics Powerpoint Eye Pencil is extremely long lasting. The type that, if you do not wash your makeup off at night, it is still perfect in the morning. I also found out, that when washing it off in the shower, it will leave behind color that actually still looks good. It is waterproof, so expect it to stick around for a while. Though it is best removed completely with an oil-free remover. If it is not oil-free, it will just kind of smear it around.
Out of my experiences with SmashBox, NARS, Makeup Forever and others, I have found MAC’s Powerpoint Eye Pencil to be the most durable, lasting eyeliner. If you are looking for an eyeliner that sticks and does not want to go anywhere, this is your type of liner. The eyeliner also goes on very smooth, almost creamy. You can also apply it, then take a small angled liner brush and shape, blend, smooth or drag out the liner on your lid. It’s just that amazing!
The Powerpoint liner really is a great find. I find it to be one of my top choices, out of the many eyeliners I own. It is priced very average, in comparison to other high end cosmetic lines, yet the quality of the liner will surely win you over.
Have You Tried: MAC Powerpoint Eye Pencil in Permaplum?
MAC Powerpoint Eyeliner in Permaplum is a very versatile shade that is perfect for everyday use. When you wake up in the morning and want to throw on some makeup quickly without thinking about coordination, it is a very safe bet because it goes with almost everything and will last all day.
Permaplum is a dark purple shade with a very subtle hint of pink shimmer. The shimmer is so subtle that you probably won’t even notice it. It is just enough to make the color look a bit more “awake” rather than flat and dull but not enough to see the individual shimmer particles. The purple is so dark that it can almost pass for black, which means it goes with almost everything. Permaplum has just enough purple in it to help green, hazel, and brown eye colors stand out.
Like all of the MAC Powerpoint eyeliner, Permaplum has excellent staying power. Pencils tend to wear off throughout the day, but the Powerpoints stay in place all day with only minimal smudging. It does not last through swimming as well as the Liquidlast liners do but it is perfect for a long day at work. It is also very easy to apply on the go so you can bring it in your bag and touch it up in even the tiniest bathroom mirrors to take your look from day into night.
To get the best look with a Powerpoint eye pencil, begin with a very sharp tip and apply to the top lash lines first. This gives you the most control over the thickness of the line. You can get a deeper color by going over the outer third of the line twice with the pencil. After applying the liner to the top of the lids, the point will have softened a little. This leaves it in the perfect condition for giving the lower lash line a softer look. One very light swipe across the bottom lash line, working from the outside corner to the inside, is enough to define the eyes. If it looks too heavy, a quick trace with a cotton swab will help smudge it a bit. You need to make a decision about smudging quickly though. You only have a few seconds before the liner sets and then it will be much more difficult (although not impossible) to smudge nicely.
MAC’s Permaplum liner scores high points all around. It’s a great color that is flattering but not too daring. For ease of application, portability, lasting power, and economy, it is an excellent choice. It’s easy to throw it on even when you’re half-awake and you don’t have to worry about it for the rest of the day.
A Beginner’s Overview of MAC Eyeliners
No matter what type of eyeliner you prefer, you can probably find the perfect formula and color somewhere in MAC’s extensive eyeliner range. From traditional liner pencils to kohl pencils, liquid liners, and gels, no one can walk away from a MAC counter and honestly say they couldn’t find a liner they liked.
Pencil wearers can choose from traditional Pencil Liners, soft Eye Kohl pencils and their more intense cousins the Kohl Power Eye Pencils, the mechanical pencil-style Technakohl Liner, and the long lasting cult favorite Powerpoint Eye Pencils. The Powerpoints are absolutely budge-proof. Permaplum is a very rich metallic purple that is dark enough to look natural. It also has a pink shimmer but don’t be put off by that. It’s not noticeable but instead has the effect of making the liner look multi-dimensional.
For those who never have any luck with pencils, there are a number of liquid options. Liquid Eye Liner is a standard liquid liner whereas Penultimate Eye Liner is a liquid liner with a pen tip. MAC’s Liquidlast Liner is a very long-wearing liquid liner with a brush applicator that stays on even through a day at the beach or after some serious crying. Not only does it not run, it also doesn’t flake, which is pretty impressive for a liquid liner. In fact, when it’s time to remove it, plan on expending an extra effort with a waterproof eye makeup remover. It comes in a lot of fun colors that can be hard to find in liquid liners, such as the teal-colored Aqualine.
photo credit: ookikioo
Fluidlines are the best of both worlds. They are gel liners that look soft and smooth like a pencil but without the hassle of sharpening. The Fluidlines do not smudge and come in cute little glass pots. You have a lot of control over the application because you can use whatever brush you want depending on the desired outcome. Blitz & Glitz is a classic black with a golden pearl twist. It seems almost impossible to go through an entire pot, but be sure to cap the lid tightly to avoid drying out the gel.
With so many great options, the only problem you will have when buying a MAC Eyeliner is narrowing down your selection!
How to Apply Pencil Eyeliner
[See the rest of our How to Apply Makeup series for beginners.]
Learning how to apply eyeliner is an essential step in pulling your look together. Properly applied eyeliner can help define your eyes and give a polished look. However, if you’re not careful, it can easily transform your appearance from classy to trashy. Here are instructions on how to apply pencil eyeliner for a pretty, natural look:
1. Color selection plays a big role in the final outcome. For everyday looks, brown is the most natural color for most people. However, if your hair is very dark, you can get away with black. Charcoal is another nice, universal option. If your eyes are green, a dark plum will make them pop.
2. Begin with the upper lid and a sharpened pencil. You need a heavier hand and a sharper tip for the upper lid. After using the pencil on your upper lids, the tip will soften a bit, making it perfect for lining the lower lid. If your pencil is very hard or waxy, warm it slightly with your fingers or hot water so it will glide better.
photo credit: Green Heat
3. Place the tip at the inner corner of your upper eyelid as close to the lash line as possible. Begin where your eyelashes begin or about one-fourth of the way in. Follow the lash line with the pencil all the way to the outer corner. As you reach the outer corner, you can press harder to make the line a little darker and thicker as it goes out.
4. Repeat this process on the lash line underneath the eye, but use a much lighter touch and work from the outside in. Remember the line should be thickest at the outside so gently lighten your touch as you work inward. Stop about three-fourths of the way toward your nose. Then grab a cotton swab and use it to lightly blend the line, starting from the inner corner and working outward, so that it looks more like a shadow than an obvious line.
5. You can connect the top and bottom lines on the outer corner of the eye, but don’t do this on the inner corners or it will make your eyes appear smaller. Regardless of how much eyeliner you apply, be sure it is even and blended – not rough and jagged. You can use an small, angled flat brush to smooth out any problem areas.
MAC: To the Beach Collection
Release Date: May 27, 2010
International: May 2010
Asia: June 2010
MAC’s To The Beach collection is filled with the sort of items you might expect to find in a summer collection – bronzes and bright colors that look great against tanned skin. Most of us find that the colors we’ve been wearing all winter just don’t look right once we start spending more time outdoors in the summer. MAC comes to the rescue once again with great selections in eye shadow, lipstick, and bronzers.
Everything in this collection features special beach-themed packaging. At first the green eyeshadow pots with white seashells outlined on the front are a bit jarring and almost look like they are not even from MAC. But these cases and the similar green blush compacts with their starfish design actually do have their charm. In fact, it’s fun to pull these out when you’re putting on your makeup and it also makes it easier to find the new summer shades among the sea of black shadow pots you probably have swimming in your makeup drawer. The Sweet & Punch shadow is a fun color that reminds me of key limes. It’s a festive shade perfect for an outdoor lunch or lounging on a boat.
The lipsticks here are perfectly suited to the theme if a bit predictable and boring. Lazy Day is the requisite blue-based pink that only the tannest among us can pull off. Beach Bound is a frosty peach shade that is great if you’re going for a nude lip look, especially if you pair it with the sparkly peach Flurry of Fun Lipglass also in this collection. The lipsticks come in orange tubes with white conch shells and the Lipglasses have orange caps emblazoned with seahorses.
Lustre Drops make a reappearance here from the Style Warrior collection. This is a multi-purpose liquid highlighter that helps you achieve a sun-kissed look. The golden bronze Sun Rush Lustre Drops are the perfect complement to a tan while the Pink Rebel Lustre Drops help give paler skin a fresh glow. Dot on with your fingers or blend into foundation or cream blush for a pearly glow. Scorcher Nail Lacquer could very well be one of the best Nail Lacquers MAC Cosmetics has ever released. It’s the perfect coral shade to paint on your toes for the beach but bright enough that you will want to confine its use only to the summertime.
The Marine Life High-Light Powder is a pressed powder highlighter that uses shades of pink, peach, bronze, and brown to transform the surface of the powder into a work of art depicting a seahorse swimming in the ocean. The design is so beautiful that you almost don’t want to use it but the powder gives such a nice glow that you don’t feel too bad about disturbing the scene.
Eyeshadow – $14.50 US/$17.50 CDN
* Firecraker – Frosted mid-tone red orange (Veluxe Pearl)
* Humid – Intense green with shimmer (Frost)
* Sand & Sun – Light peach (Matte)
* Sweet & Punchy – Bright yellow green (Veluxe Pearl)
* Shimmermoss – Green with green pearl (Veluxe Pearl)
Eye Kohl – $14.50 US/$17.50 CDN
* Float on By – Dark green turquoise
* Rosemary & Thyme – Mid-tone olive gold with shimmer
Lipstick – $14.00 US/$16.50 CDN
* Beachbound – Sheer frosted pale peach (Glaze)
* Lazy Day – Light dirty blue pink (Lustre)
* Thrills – Rosy copper with gold pearl (Frost)
* Funbathing – Mid-tone bronzed plum (Cremesheen)
Lipglass – $14.00 US/$16.50 CDN
* Easy Lounger – Light baby pink with multi-dimensional pear
* Flurry of Fun – Sheer sparkly peach
* Splashing – Mid-tone blue pink with soft gold pearl
Lip Pencil – $13.00 US/$15.50 CDN
* Life’s a Breeze – Soft pink
* Temperature Rising – Loudmouth orange
Powder Blush – $18.50 US/$22.00 CDN
* Get-Away Bronze – Mid-tone Suntan (Frost)
* Hipness – Intense coral with soft white pearl (Frost)
High-Light Powder – $26.00 US/$32.00 CDN
* Marine Life – Multicolour pressed powder
MAC Cream Bronzer – $25.00 US/$30.00 CDN
* Beach Bronze – Golden Glow with Soft Gold Finish
* Weekend – Mid-tone deep orange brown with soft pink pearl
Luster Drops – $18.50 US/$22.50 CDN
* Pink Rebel – Blue pink with gold pearl
* Sun Rush – Peachy bronze with gold pearl
Bronzing Powder – $22.00 US/$27.00 CDN
* Golden – Muted golden tan-beige with golden shimmer
* Refined Golden – Finely spun golden with soft pearl finish
Bronze Body Oil – $22.00 US/$27.00 CDN
* Glowing tan with multidimensional golden shimmer
Nail Lacquer – $12.00 US/$14.50 CDN
* In the Buff – Muted taupe avocado (Cream)
* Scorcher – Creamy bright coral red (Cream)
* MAC To The Beach Bag – $49.50 US/$59.50 CDN
Available at MAC Stores only.
Brush 130 – Short Duo Fibre – $38.00 US/$45.50 CDN
Brush 130 Short Duo Fibre Powder/Blush – $34.00 US/$41.00 CDN
MAC: High Tea Collection
Release Date: December 26th, 2004
The MAC High Tea Collection is packed full of new products. You’ll be able to glam up from head to toe in a sophisticated way. It has a little of something from nail color to mascara and everything in between.
I am a big fan of soft pink colors and this collection has plenty of them. The frosty pinks offer a soft elegant look, but if you want to make a bolder statement for the winter, there are plenty of reds and greens with a bit of gold, silver, and bronze.
I don’t always bother investing in nail polish, but I just might have to try the new Eccentrici-tea simply because the name is beyond clever, even for MAC. I can’t wait to see what a pink nail polish with green pearl accents will look like.
This collection has a lot to offer, maybe even a little too much. I personally like it when the collection is just a little more focused, but maybe that’s just because the big ones end up hurting my wallet too much! Anyhow review to complete product list to pick your favorites.
Dainty Cake – Coral with red/orange frost
High Tea – Neutral pink with small pearl particles
Oolong – Musted bronzed-brown with icy silver shimmer
Plink! -Pink with white pearl
Darjeerling—Chocolate brown with red frost
Fine China—Light pink with frost
Nymphette—Sunned golden pink
Tartlette—Coral/pink with frost
Fresh Cream—Light neutral pink
Rosemary & Thyme—Mid-tone olive gold with Shimmer
Angelcake—Pink with red pearl
Buttersilk—Soft, yellow white
Green Tea—Smoked, olive green
Jasmine—Sinfully rich cocoa
Redcoco—Metallic, red pink
Steep—Light neutral pink
Sweet Lust—Pink rose water
Vanilla—Soft pale peachy-ivory flecked with shimmer
Sweet Tea Eyeshadow Quad—Redcoco, Buttersilk, Green Tea, Sweet Lust
Zoomblack—Deepest darkest black
Porcelain Pink—Pinkish coral with gold sparkle
So Ceylon—Rose bronze with golden bronze sparkle
Duchess—Yellow green with gold pearl
Eccentrici-tea—Pink with green pearl
Enriched Gold—Green gold with red pigment
Little Pink—Pink with silver pigment