Get a Free MAC Cosmetics Pigment! October MAC Giveaway…
Pigments are one of our all time favorite MAC Cosmetics products. Use it on your eyelids, cheeks, face, shoulders, collarbone, arms, wherever!
This giveaway ends on the 31st at midnight, EST. You can enter a whole bunch of ways. Each one is listed below. The more ways you enter, the more chances you have to win!
Good luck to everyone!
MAC: Primed For Perfection Collection
Release Date: April 7th, 2011
International Release Date: April 2011
MAC has long been known for their Prep + Prime Eye formulas. They are adding to their expertise two new products with their Primed for Perfection Collection. There is the Prep + Prime Vibrancy Eye and the Prep + Prime Highlighter.
Both are meant to add diversity to an already great product line by perfecting the skin for concealer application. The formulas are specifically designed for the delicate eye area. I know that I end up with dark circles under my eyes quite often and anything MAC can to do help in that area I am grateful for. The Prep + Prime Vibrancy Eye is supposed to really help reduce puffiness under the eyes not just immediately but long term as well. It is lightweight so you don’t end up looking like you have layers of makeup caked on after your concealer. I might try the vibrancy eye without concealer just to see what improvements it makes on my eyes.
I am really excited about the Highlighter as it can be used under concealer and as a touch up over concealer throughout the day and evening. It works like a click pen so it is easy to take on the go. The pen feature also allows you to really target the areas you want to luminate with precision. The Highlighter comes in three tones. I am excited about the light shell pink as I think it will work with my skin tone well.
Prep + Prime Vibrancy Eye – A lightweight, quick fix and long term solution for puffy, tired-looking eyes
Prep + Prime Highlighter
Light Boost – Soft yellow cream
Bright Forecast – Mid-tone peachy coral
Radiant Rose – Light shell pink
Eye Makeup Tips and Eyeshadow for Blue Eyes
Once you know the best techniques for applying eye makeup, the next challenge comes in determining the best shades for your eye color, skin tone and overall coloring. For those blue eyed girls among us, here are a few eye makeup shade selection tips:
First off, always remember this little rule. Colors are complimented best by shades that are opposite from them on the color wheel. For instance, blues and violets are complimented well by yellows and oranges. With eye makeup for blue eyes, this doesn’t mean you need to bust out bright orange or yellow eyeshadow, however. It does mean that you incorporate those shades into your choices of color families. The yellow and orange color families in the eye makeup world include a whole slew of colors including gorgeous golds, bronzes, peaches and tans. Eyeshadow shades from these colors families will help make blue eyes stand out. If you have bluish-violet eyes, try a nice gold shade, like Goldmine powder eyeshadow from MAC. If you have more of a greyish blue eye, try a bronze color such as MAC’s powder eyeshadow in Amber Lights. As a general rule, chocolate brown, beige, bronze and gold will work very well for blue eyes.
photo credit: Gl00P
You’ll also want to take your skin’s undertone into account. For example, let’s say you’re considering trying a light brown eyeshadow shade. If your skin is on the cooler side, choose a cooler version of brown like MAC’s powder eyeshadow in Era. If you have warmer skin, you can pull off a warmer version of brown, such as MAC’s powder eyeshadow in Soba. Soba and Era are very close in color depth, but Soba is a warmer version than the other. If you have very light skin or very dark skin, you will probably be looking for a very dark chocolate brown or a very light beige shade as opposed to just a light brown. You should start with the basic general shade based on your eye color and skin depth, and then try to find a version of that color that compliments your overall warm or cool undertone.
You can also experiment with various shades of eyeshadow for blue eyes by visiting a makeup counter. This will give you the chance to try dozens of shades and get eye makeup tips for blue eyes in person based on your individual eye shade and coloring.
Stay tuned! We have eye makeup tips coming for green eyes, brown eyes and hazel eyes! xo
Get a Free MAC Cosmetics Lipstick with the Back to MAC Program
Although the program has been around for years, many shoppers aren’t aware of MAC’s ongoing Back to MAC program. This program helps protect the environment by promoting the recycling of used makeup compacts and containers. MAC customers can bring in six empty MAC makeup containers in exchange for one new MAC lipstick (excluding Viva Glam Lipsticks). The old makeup compact get recycled and you get free makeup product as a reward.
To get your free lipstick, you simply need to bring in six empty makeup containers to any MAC Cosmetics counter or to a MAC freestanding store. Or, you can submit your info here and send your containers in by mail. On occasion, MAC freestanding stores will also let you choose an eyeshadow in the place of a lipstick if you would prefer.
The empty container must be one of the following qualifying containers:
Eye Shadow Container/Pot
Cream Colour Base Compact
Liquid Liner Tube
Foundation Bottle Jar
MAC: Jeanius Collection
Release Date: March 3rd, 2011
International Release Date: March 2011
MAC’s spring line is starting out fierce with the new collection Jeanius. The collection offers products from eyeshadow, liner, and blush, to lipstick, lipglass, and nail lacquer. As implied by the name, this collection speaks to the denim lover in each of us.
After first glance at all of the products offered in this collection it doesn’t necessarily strike me as a spring collection. When I think of spring, I think of soft pinks, purples and even yellows. This collection does offer some of those, but it mainly includes a lot of grays and blues. I love that the collection name so specifically fits the color scheme. And you do have to hand it to MAC for the way they play on words. At least the name of the collection is genius even if the complete color scheme is not.
And as pretty as I think some of the colors look, I am not exactly sure how they will look on. For me, it takes the right outfit and the right venue to want to wear blue eye makeup. If blues aren’t done right, they just look cheap to me. But MAC does often get it right so I am willing to give this collection a chance.
Some of the nail lacquer colors are particularly interesting to me. I find that I get more into nail polish at the change of the seasons. Spring truly brings out my desire to have my toes nicely painted and my fingers matching in style. Fray-to-order looks like it will be a really pretty color. It is a white matte with soft pink duochrome pearl.
When my nails are painted, I like to have my lip color match when appropriate. I am not sure that any of these lip colors offered in this collection match completely, but I think that the lipstick shade Pretty Please might compliment the nail color nicely. I am excited to try it.
What do you think MAC customers? Is there something in this collection you are especially excited about? Or is this a collection that won’t put a dent in your wallet?
Jeanius is a celebration of the journey America made a national obsession. M∙A∙C keeps up with a Jeanius collection of moody blues and indigo ink, the quantum of modern cool, with four new limited-life denimized Eye Shadows, Lipglass, Blush and Biker Blue Nail Lacquer. Completely riveting.
Diva In Distress—Mid-tone gray with silver pearl (Limited Edition)
Motorhead—Mid-tone blue with copper pearl (Limited Edition)
Stove Pipe Black—Black with copper pearl (Limited Edition)
White Jeanius—White with silver pearl (Limited Edition)
Docile—Chrome pink peach with gold (Limited Edition) (Repromote from Fabulous Felines, ’10)
Indigo Pink—Deep burgundy with blue pearl (Limited Edition)
Painted On—Grayish beige with gold pearl (Limited Edition)
Acid Washed—Grayish beige with gold pearl (Glaze) (Limited Edition)
Pretty Please—Pale pink pearl (Lustre) (Permanent)
Riveting Rose—Deep burgundy with blue pearl (Frost) (Limited Edition)
Biker Blue—Black base with purple and blue pearl (Frost) (Limited Edition)
Frayed-to-Order—White matte with soft pink duochrome pearl (Matte) (Limited Edition)
Overdyed—Bright magenta (Satin) (Limited Edition)
Pink Cult—Mid-tone neutral pink (Matte) (Limited Edition)
Rapidblack—True black (Permanent)
MAC: Wonder Woman Collection
Release Date: February 10th, 2011
International Release Date: March 2011
MAC has amped up their superhuman forces with their latest collection, Wonder Woman. The collection is a very big one complete with accessories and online exclusives. The products offered include everything from lipsticks to eyeshadow quads, from lashes to nail lacquer.
When I first heard this collection was going to be be released, I was really excited. Wonder Woman is one of the first well-known female superheros. She was one of my superheros. What better icon is there to speak to the strong, capable woman in each of us?
Once I started to review the collection, my feelings started changing. My first thoughts were, “How fun!” But unfortunately, my thoughts didn’t go much beyond that, at least not in positive terms. Even though I want my makeup to be fun and playful, I think this collection might be a little too much for even me. As I reviewed the colors, I found myself envisioning me in this year’s Halloween costume as Wonder Woman. All of the products would definitely come in handy then.
Even many of the names went a little over the top for me. I usually love the intelligent names that MAC comes up with for their products. They fit the products so well. I guess in this case, MAC still held true to their M.O. The names do fit the products. Names like Pink Power, Spinning Transformation, Deep Truth; Again, it’s all just a little too juvenile for me.
The packaging is another thing to make mention of. Usually, MAC packaging is so perfect. This packaging just makes me think of saving my pennies to buy that one toy I wanted at the local drug store. I have seen many mixed reviews on the packaging. Many think it looks too tacky—especially for MAC. Others feel it is reminiscent of their childhood. I think I have to agree with those who feel it’s just a little too tacky.
I think the only positive note for me in this collection is that it does offer lipstick and nail lacquer in true red colors. Every once in a while, an occasion or outfit will call for a nice red lipstick and nail polish. I might consider adding one or both of these products to my personal collection.
I will also say that the collection does take me back to my childhood. My childhood is a place with many fond memories. I remember how terrible I was at putting on makeup and how I wanted to look sophisticated and beautiful. I still want to look sophisticated and beautiful and for me, this collection just isn’t doing the trick. What do you think? Are any of these products your favorite picks?
M∙A∙C Spring Colour 2011 is the feminine force that saves the day! No nemesis can match her super-sized Mineralize Skinfinish, Eye Shadows, Lipsticks and Powder Blush for this transformation! Our Artists work wonders every day – now with the help of one of the most exciting feminist figures…
Marquise d’–Sandy cream peach (Lustre) (Limited Edition) (Repromote from Brunette, Blonde, Redhead ’09)
Russian Red—Intense bluish-red (Matte) (Permanent)
Spitfire—Bright creamy magenta (Satin) (Limited Edition)
Heroine—Brown bronze (Frost) (Limited Edition)
Emancipation—Pale neutral pink (Limited Edition)
Wonder Woman—Bright red with soft pearl (Limited Edition)
Athena’s Kiss—Bright blue fuchsia (Limited Edition)
Secret Identity—Mid-tone copper with soft pearl (Limited Edition)
Obey Me—True red (Limited Edition)
Spirit of Truth—Navy blue (Limited Edition)
Victorious—Purple (Limited Edition)
Army of Amazons—Green (Limited Edition)
Themyscira—Blue (Limited Edition)
Penultimate Eye Liner
Rapidblack—True black (Permanent)
Defiance Eyeshadow Quad
Defiance—Iridescent white pink (Veluxe Pearl) (Limited Edition)
Paradise Island—Soft warm pink (Satin) (Limited Edition)
Star Studded—Mid-tone violet pink (Satin) (Limited Edition)
Real Drama—Dark burgundy with pink pearl (Satin) (Limited Edition)
Lady Justice Eyeshadow Quad
Lady Justice—Bright silver with white pearl (Frost) (Limited Edition)
Insurmountable—Dirty blue grey (Veluxe Pearl) (Limited Edition)
Bold Babe—Deep metal blue with white pearl (Frost) (Limited Edition)
Deep Truth—True dark blue (Frost) (Permanent)
Valiant Eyeshadow Quad
Valiant—Light lime with yellow pearl (Frost) (Limited Edition)
Spinning Transformation—Deep olive bronze with yellow pearl (Frost) (Limited Edition)
Diana Undercover—Dark forest green (Satin) (Limited Edition)
Manila Paper—Pale frost white gold (Veluxe Pearl) (Limited Edition) (Repromote from Spring Colour Forecast ’10)
Reflects Pearl—White glitter with pearl sheen (Glitter) (Permanent at PRO)
Reflects Bronze—Sparkling rich gold (Glitter) (Permanent at PRO)
Bright Fuchsia—Bright magenta (Permanent)
Marine Ultra—Vivid marine blue (Permanent at PRO)
Mighty Aphrodite—Warm peach coral with gold pearl/Bright coral pink with gold pearl (Satin/Frost) (Limited Edition)
Amazon Princess—Bright yellow pink/Deep blue pink with gold pearl (Satin/Satin) (Limited Edition)
Pink Power—Peachy rose with pink shimmer/Soft rosy bronze/Soft shell pink with fine shimmer (Limited Edition)
Golden Lariat—True coral with fine gold shimmer/Soft suntanned bronze/Soft gold with fine shimmer (Limited Edition)
Wonder Woman Makeup Bag
Wonder Woman—Red (Limited Edition)
Bulletproof—Blue (Limited Edition)
Utility Belt Eye Brush Set (Limited Edition)
Includes 224SE, 213SE, and 194SE
Utility Belt Face Brush Set (Limited Edition)
Includes 129SE, 109SE, and 190SE
Wonder Woman T (Online Exclusive) (Limited Edition)
Invincible Mirror (Online Exclusive) (Limited Edition)
A Review of MAC Cosmetics Powerpoint Eye Pencil
A great eyeliner is a must have in every girl’s makeup case. Eyeliner is the one essential you cannot be without, sort of like lip gloss. MAC Cosmetics Powerpoint Eye Pencil is one of those eyeliners that I have found to be a must have, over any of my other liners. Now, don’t get me wrong. I love my NARS, Benefit and even some L’Oreal eyeliners. It’s just, I have found one that takes the cake.
MAC Cosmetics powerpoint eyeliner, is waterproof and it goes on smooth and strong. Personally I prefer an eyeliner that goes on heavy and bold. If I am looking to wear an eyeliner that I can barely see, I will use an eyeshadow and blend it out, for a softer look. But if I am going to bust our my pencil, I want power with it. The MAC Cosmetics powerpoint eyeliner gives you that and more. Plus, you can be confident knowing it is from MAC. MAC Cosmetics eyeliners are time tested and known to be the cream of the crop when it comes to quality.
There are about 14 different shades you can choose from. My favorite is a color called Engrave. It is a dark black. It is a flat black, no shimmer. Just dark and bold. Just how a black eyeliner should be. Though, for all the fun looks, they offer many metallic shades too. They are amazing. I have found they actually stand out more then metallic liquid eyeliner colors I have used in the past.
When going for a smokey eye look, it is best to have a great black eyeliner to complete the look. Out of all the eyeliners that lay in my makeup case, I always go for my Powerpoint eyeliner. All of the eyeliners work great for any look. Their brown is great, as well as their blues and greens. I always use their Engrave with any dark, smokey look that I am going for. When I play with bright colors, I like to choose there other fun shades.
MAC Cosmetics Powerpoint Eye Pencil is extremely long lasting. The type that, if you do not wash your makeup off at night, it is still perfect in the morning. I also found out, that when washing it off in the shower, it will leave behind color that actually still looks good. It is waterproof, so expect it to stick around for a while. Though it is best removed completely with an oil-free remover. If it is not oil-free, it will just kind of smear it around.
Out of my experiences with SmashBox, NARS, Makeup Forever and others, I have found MAC’s Powerpoint Eye Pencil to be the most durable, lasting eyeliner. If you are looking for an eyeliner that sticks and does not want to go anywhere, this is your type of liner. The eyeliner also goes on very smooth, almost creamy. You can also apply it, then take a small angled liner brush and shape, blend, smooth or drag out the liner on your lid. It’s just that amazing!
The Powerpoint liner really is a great find. I find it to be one of my top choices, out of the many eyeliners I own. It is priced very average, in comparison to other high end cosmetic lines, yet the quality of the liner will surely win you over.
MAC & Mickey Contractor Collection
Release Date: January 6th, 2011
As M·A·C’s Director of Makeup Artistry for India, Mickey has mentored Artists around the world. This collection of his musts is about natural skin and total performance. Foundation, Concealer, goddess-gorgeous eye shades and his favorite brushes to star in your own Bollywood hit.
Mickey Contractor is the Director of Makeup Artistry for MAC Cosmetics in India. He is known for his exquisite eye and beautiful taste. Have you ever seen how beautiful the makeup is on the Bollywood movie stars? Mickey Contractor has been the makeup artist for many of the famous who can be seen in the Bollywood spotlight. MAC has teamed up with his genius to bring us the MAC & Mickey Contractor Collection.
Why is it if something is harder to get, I just want it more? Please tell me I am not alone in this. The MAC & Mickey Contractor collection is a limited in-store launch. At this point, it looks like only 22 of MAC’s top stores will be carrying the collection.
Some of the collection is a little bit disappointing to me in that there are a lot of repromotes. I am always more curious to see what MAC is coming out with that is new. It is okay to have one or two repromotes in a large collection, but I feel like this one has just a few too many. That being said, there is one repromote I am very excited for.
I love the Prep + Prime Finishing Powder. It gives the skin such a great glow with an overall finished look. I especially like to wear it on days when I don’t wear as much makeup. It can just give the clean, smooth, youthful look all over. I have seen several reviews that state it is not the best for someone with sensitive skin so that is definitely something to take into consideration if you think you might want this product.
The colors and eyeshadows have quite a bit of new material with some permanents intermixed. The eyeshadow quad does look like something I’d like to have in my makeup bag. The colors are the typical colors I would use, but you can tell that when used together, the four colors work really well to compliment one another.
Overall, I think the collection has a lot to offer, but I feel it lacking. I don’t even know what exactly I was hoping for, just more when it comes to the combined genius of Mickey Contractor and MAC. What catches your eye about this collection? Did you want more or is it just what you expected from the notorious Mickey Contractor and MAC?
Gulabi—Bright fuchsia (Amplified) (Limited Edition)
Mehr—Dirty blue pink (Matte) (Limited Edition)
Mocha—Peachy yellow-brown (Satin) (Permanent)
Yash—Deep neutral (Matte) (Limited Edition)
Flesh—Dirty nude brown (Frost) (Limited Edition)
Lust—Soft muted pink (Frost) (Permanent)
Marvel – Deep purple with soft pink pearl (Frost) (Limited Edition)
Oomph – Forest green with soft gold pearl (Veluxe Pearl) (Limited Edition)
Rani – Bright fuchsia with soft pink pearl (Frost) (Limited Edition)
Saffron – Deep coral caramel (Satin) (Limited Edition)
Eyeshadow Quad – Athma
Carbon -Matte black (Matte) (Permanent)
Folie -Reddish-plum brown (Satin) (Permanent)
Jaan – Light neutral with soft gold pearl (Lustre) (Limited Edition)
Vivah – Brown with gold pearl (Lustre) (Limited Edition)
Ivy – Bright green (Frost) (Limited Edition)
Siahi – Deep turquoise blue (Frost) (Limited Edition)
Gana—Bright white gold (Frost) (Limited Edition)
Sur—Dirty rose brown (Satin) (Limited Edition)
NC41 (Limited Edition)
NC43.5 (Limited Edition)
NC44.5 (Limited Edition)
NC23 (Limited Edition)
NC43 (Limited Edition)
NC44 (Limited Edition)
NC45.5 (Limited Edition)
Moisturecover Double-End Concealer
Coral Corrector/Yellow Corrector (Limited Edition)
Prep+Prime Transparent Finishing Powder (Permanent)
116 Blush Brush (Permanent)
219 Pencil Brush (Permanent)
239 Eye Shader (Permanent)
How to Spot Fake MAC Cosmetics Products
If you are looking to save a bit of money on your MAC makeup addiction, you might be tempted to take advantage of some of the deals you can find online. While it is possible to find some good bargains on MAC on places like eBay, counterfeit MAC is becoming increasingly more common. Here are a few tips on how to identify counterfeit MAC Cosmetics and avoid buying fake MAC items.
First, trust your instincts. If a price sounds good to be true, you should look at the item with a very skeptical eye. It’s extremely difficult to find true bargains on MAC Cosmetics products these days. If it’s just a few dollars off of retail, it is more likely to be legitimate. If it’s a limited edition pigment from 1999 being sold for $2 new in box, you can rule it out right away.
photo credit: iferneinez
In order to determine the validity of the item in question, you need to examine it closely. If buying online, you should request pictures from the seller of the item from several angles including the top, bottom, side view, inside of lid, and the box. You need to compare these with original items either from your own collection or using pictures found online. There are a lot of subtle differences that fake MAC makeup products carry.
The packaging is one area where fakes tend to stand out if you know what to look for. For example, many counterfeit MAC eyeshadows come in a pot that looks suspiciously like the real thing… until you notice the compartment with the mirror and applicator underneath. MAC pot shadows never come with applicators or mirrors yet somehow this is very common on fakes. Also, the lid on many fake MAC shadows has a higher dome and opens at a smaller angle than real MAC shadows.
The packaging can offer several clues as well. Often counterfeit MAC boxes will have a very convincing MAC logo but the font on the rest of the box is very different from that of legitimate MAC boxes. Because many of these fakes are manufactured in other countries, you can often spot misspellings on the packaging as well. In some cases, the dimensions of the boxes might be different than real boxes too. If you suspect an item is not real MAC, pore over it very carefully before committing to buy it. Compare the item in question with one that you know is real and scrutinize the size, shape, writing, color and finish of the lid, weight, and scent.
Another tip-off to potentially fake MAC items is the source. Legitimate MAC products can be purchased from MAC counters, MAC stores, MAC’s official website, and Cosmetics Company Outlet stores. Sometimes individuals will sell their MAC items secondhand for extra cash online. eBay is a overrun with MAC items but the sad truth is that many of these are counterfeit. When shopping for MAC on eBay, look at the seller’s history. Check their feedback carefully for complaints of counterfeits. Look at the other items they are selling. If they have hundreds of new MAC items up for sale, especially without boxes, there is a good chance what they are selling isn’t MAC at all.
Unfortunately, you have to do a bit of detective work when you are buying MAC from unofficial sources. Counterfeit MAC makeup items are not just poor quality imitations of the real thing. Some of these items might even contain ingredients that can irritate your skin or eyes. Truly good deals on MAC are few and far between but if you look very carefully, you can still find a few bargains.
How to Create Your Own Eyeshadow Palette
For a lot of makeup fans, eyeshadows can be hard to resist. You might go to a cosmetics counter to pick up something else but while you’re standing there waiting for the sales associate to ring you up, there they are… dozens of pretty, fresh eyeshadows begging you to buy them. The next thing you know, you’re at home trying to find a place in your already-overflowing makeup drawer for your newest five shadows. If this sounds like you, it’s time to make your own eyeshadow palette.
Making your own eyeshadow palette makes sense for a lot of reasons. First of all, it’s very practical because it frees up space in your cosmetics drawers. Even if you end up using this newly empty space to justify future makeup purchases, you still have to admit it’s handy. If a lot of your eyeshadows are from MAC, this is also a good idea from an economic standpoint because once you take the eyeshadow pans out of the pots, you can return the empty pots to MAC and get a free lipstick as part of their recycling program.
photo credit: Melissa Gray
Perhaps the best reason to make an eyeshadow palette is because this enables you to group colors that go together well all in one place so you can apply them more easily. It can actually take a fair amount of time to shuffle through your makeup drawers and dig out different colors to see if they look good together every day. When you make a palette, you do all the matching work beforehand and then you have everything laid out together for the future. This also helps you use up those colors that you always seem to forget about. Depending on the size of your collection, you could make a few palettes of different color families such as a warm, cool or neutral eyeshadow palette, a summer vs. winter eyeshadow palette, as well a few others like a neon, bright, shimmer, cream or matte eyeshadow palette.
This task will be easiest if most of your shadows are the same size. Many cosmetics brands sell empty palettes that their shadows can fit into. If your shadows are various sizes or from different manufacturers, or if you want to include blushes or other products, you can always make a homemade palette. This is also a great way to save some money. All you need is an empty CD case and some magnetic sheets, which you can pick up from craft or office stores for a few dollars. Take out the plastic piece that holds the CD (this is usually black) and trace it onto the magnetic sheet. Then cut out the piece of magnet and glue it into the CD case. Some eyeshadow pans will stick to the magnet on their own. If not, you will need to cut out some magnetic strips and stick them to the bottom of the shadow pans.
If the shadow comes in some type of compact or other packaging, it will be necessary to remove the shadow from the pot first. This can usually be accomplished by carefully melting the glue underneath the pan. Here are step-by-step instructions on how to de-pot eyeshadows by MAC and other brands. Alternatively, you can often buy shadows in simple pan format. Pan eye shadows are available from MAC on their main maccosmetics.com website as well as their macpro.com website.
It’s always a good idea to label your shadows when you make a palette. It might not seem important now but once you hit the pan and need to replace a shade, you may not be able to remember the name of the color. When you make your palette, create a color guide on a sheet of paper. Make swatches of each color in the same order that they appear in your eye palette and write the name of the shade underneath. Use a piece of paper the same size as a CD booklet and simply insert it into the cover of the CD case. Then close the CD case and there you have it: your very own homemade custom color eyeshadow palette!
MAC: False Lashes Mascara Collection
Release Date: December 26, 2010
False Lashes Mascara adds dramatic volume, the rich, creamy, volumizing formula magnifies and multiplies the look of each lash, creating dramatically thick, long, curled, exaggerated lashes. The lush brush applies a deluxe dose of heavy pigment to the lashes and works in combination with the product to create incredible volume, length and density. The pigments in the formula are treated to allow for maximum colour payoff that remains true, deep, uniform and wears all day long. It’s flake- and smudge-resistant, ophth-tested and safe for contact wearers.
The MAC False Lashes Mascara collection marks the release of the latest in a string of new mascaras released by MAC. Despite all the success MAC Cosmetics has had in the realm of lip and eye products, they are still chasing that elusive wonder formula that will truly put their name on the mascara road map. MAC’s mascara history is mostly full of misses, although their most recent effort, Opulash, showed some big steps in the right direction.
With False Lashes mascara, it looks like MAC is continuing an upward trend when it comes to mascara. This mascara aims to give you the look of false lashes without the hassle of applying them and keeping them in place. It boasts the typical mascara claims- namely fuller and longer lashes. A special formula and brush are designed to work together to give the illusion of lashes that are so thick and long they almost seem fake.
One good thing about False Lashes mascara is that it doesn’t dry out your lashes the way lots of lengthening mascaras can. Despite its creamy texture, it manages to stay put all day. The brush is similar to the Opulash brush which was specially engineered to deliver mascara to each lash. The brush may take some getting used to at first but it actually does a great job of delivering mascara to your lashes.
As usual, MAC has put a lot of effort into engineering this mascara. It has been tested by ophthalmologists and it’s safe for contact lens wearers. Best of all, it doesn’t flake, which means no annoying pieces of mascara falling into your eyes. It’s not drying or irritating, which is a big plus.
So far it’s only available in black but if this formula really takes off, we might be lucky enough to see some fun shades of purple, blue, and green. The black version is highly pigmented, which adds to the effect of full, thick lashes. It’s a great starting point and definitely one of MAC’s better mascaras so hopefully they will branch out and expand their False Lashes Mascara range beyond just the basic black.
False Lashes Mascara – $18.00 US/$21.00 CDN
* False Black – Black
How to De-Pot MAC Eyeshadows and Blushes
Many people prefer having an eyeshadow palette so they can see all their shadows at once and keep them organized and in one place. Depotting MAC eyeshadows will allow you to create your own customized eyeshadow palette. Even better, you can return the empty shadow pots to MAC to get a free lipstick once you accumulate six of them under their Back to MAC recycling program. The same de-potting process can also be used on MAC powder blushes.
Taking the shadow pans out of the black pots that case them can be a bit tricky at first, but it’s quite simple once you get the hang of it. The hardest part is not breaking or shattering the shadow itself, but this is easy enough to avoid if you work slowly with a soft towel underneath to cushion any accidental falls. There are many different methods to depot MAC Cosmetics shadows. Many people use a flame to melt the plastic on the bottom of the pot but this can be downright dangerous. Some people use an iron, which is an improvement on the flame method. However, I find that the easiest and least risky method is using a hair straightening iron.
To get started, you only need a few items that most people already have on hand. You will need a sharp knife, a bit of wax paper, a soft towel, and a flat iron. You can use any type of flat iron as long as the plates are flat. Finally, if you are super organized, you might want to get some round sticky labels so you can label your shadows. The ¾ inch size works well on MAC shadow pans.
photo credit: wine me up
1. Lay the towel down on your working space to avoid any eyeshadow breakage disasters.
2. Open up the shadow pot and look for the line near the clasp where the shroud for the pan sits in the pot. Insert the knife into this line and gently wiggle it back and forth until you are able to pop out the shroud. You may be surprised at how easily the shroud pops out so work over the towel just in case! Set the pot aside and use it for Back to MAC.
3. Turn on your flat iron and rest it on one side, so that one of the plates is facing up and the other is facing down. Cut a piece of wax paper about four inches by four inches and place it on the plate that is facing up.
4. Set the shroud on top of the waxed paper, ensuring that it is positioned over the plate of the flat iron. You should leave it on top of there for several minutes so the heat can melt the bottom of the shroud and the glue a bit. How long this takes depends on your iron, but around five minutes should do the trick. Carefully check the bottom of the shroud and look for an indent in the middle. This signifies that it’s ready for the next step.
5. Stick your knife into the melted indent on the bottom of the shroud and push up gently. The plastic should be soft and the knife should slide right in. The pan should lift out easily. If not, let it cook a little more on the flat iron. You don’t want to push it out all the way- just lift it out a little.
6. Turn the shroud over and place the blade of your knife underneath the pan. Use the blade to lift the pan out and set it on the towel to cool. The metal of the pan will be extremely hot so don’t touch it! Once it cools, it’s ready to be placed into your palette. You can use cotton swabs dipped in alcohol to remove any extra glue that remains stuck to the pan. You can also attach a magnet or sticker if desired.
Now you’re all set to create your own custom MAC eyeshadow palettes!
Have You Tried: MAC Powerpoint Eye Pencil in Permaplum?
MAC Powerpoint Eyeliner in Permaplum is a very versatile shade that is perfect for everyday use. When you wake up in the morning and want to throw on some makeup quickly without thinking about coordination, it is a very safe bet because it goes with almost everything and will last all day.
Permaplum is a dark purple shade with a very subtle hint of pink shimmer. The shimmer is so subtle that you probably won’t even notice it. It is just enough to make the color look a bit more “awake” rather than flat and dull but not enough to see the individual shimmer particles. The purple is so dark that it can almost pass for black, which means it goes with almost everything. Permaplum has just enough purple in it to help green, hazel, and brown eye colors stand out.
Like all of the MAC Powerpoint eyeliner, Permaplum has excellent staying power. Pencils tend to wear off throughout the day, but the Powerpoints stay in place all day with only minimal smudging. It does not last through swimming as well as the Liquidlast liners do but it is perfect for a long day at work. It is also very easy to apply on the go so you can bring it in your bag and touch it up in even the tiniest bathroom mirrors to take your look from day into night.
To get the best look with a Powerpoint eye pencil, begin with a very sharp tip and apply to the top lash lines first. This gives you the most control over the thickness of the line. You can get a deeper color by going over the outer third of the line twice with the pencil. After applying the liner to the top of the lids, the point will have softened a little. This leaves it in the perfect condition for giving the lower lash line a softer look. One very light swipe across the bottom lash line, working from the outside corner to the inside, is enough to define the eyes. If it looks too heavy, a quick trace with a cotton swab will help smudge it a bit. You need to make a decision about smudging quickly though. You only have a few seconds before the liner sets and then it will be much more difficult (although not impossible) to smudge nicely.
MAC’s Permaplum liner scores high points all around. It’s a great color that is flattering but not too daring. For ease of application, portability, lasting power, and economy, it is an excellent choice. It’s easy to throw it on even when you’re half-awake and you don’t have to worry about it for the rest of the day.
A Beginner’s Overview of MAC Eyeliners
No matter what type of eyeliner you prefer, you can probably find the perfect formula and color somewhere in MAC’s extensive eyeliner range. From traditional liner pencils to kohl pencils, liquid liners, and gels, no one can walk away from a MAC counter and honestly say they couldn’t find a liner they liked.
Pencil wearers can choose from traditional Pencil Liners, soft Eye Kohl pencils and their more intense cousins the Kohl Power Eye Pencils, the mechanical pencil-style Technakohl Liner, and the long lasting cult favorite Powerpoint Eye Pencils. The Powerpoints are absolutely budge-proof. Permaplum is a very rich metallic purple that is dark enough to look natural. It also has a pink shimmer but don’t be put off by that. It’s not noticeable but instead has the effect of making the liner look multi-dimensional.
For those who never have any luck with pencils, there are a number of liquid options. Liquid Eye Liner is a standard liquid liner whereas Penultimate Eye Liner is a liquid liner with a pen tip. MAC’s Liquidlast Liner is a very long-wearing liquid liner with a brush applicator that stays on even through a day at the beach or after some serious crying. Not only does it not run, it also doesn’t flake, which is pretty impressive for a liquid liner. In fact, when it’s time to remove it, plan on expending an extra effort with a waterproof eye makeup remover. It comes in a lot of fun colors that can be hard to find in liquid liners, such as the teal-colored Aqualine.
photo credit: ookikioo
Fluidlines are the best of both worlds. They are gel liners that look soft and smooth like a pencil but without the hassle of sharpening. The Fluidlines do not smudge and come in cute little glass pots. You have a lot of control over the application because you can use whatever brush you want depending on the desired outcome. Blitz & Glitz is a classic black with a golden pearl twist. It seems almost impossible to go through an entire pot, but be sure to cap the lid tightly to avoid drying out the gel.
With so many great options, the only problem you will have when buying a MAC Eyeliner is narrowing down your selection!
MAC: Dare to Wear Collection
Release Date: July 29th, 2010
August 2010 (International)
Join the brigade of loud-and-proud who daily dare to declare their own individuality. High-powered pigment and holographic pearl create a crazy-intense, shine-saturated gloss, combined with eye shadow shades as over-the-top as Lady G live! Not afraid to DARE TO WEAR? Bravo!
Dare to Wear is a fun new collection from MAC for early fall 2010. As the name implies, this collection features a lot of bright, bold colors. However, even the more conservative MAC fans can find a few shades they will feel comfortable wearing so it’s something everyone should check out.
Dare to Wear is pretty straightforward as far as MAC releases go in the sense that it consists only of eyeshadows and lipglasses. Most of the eyeshadows are matte shades with a heavy emphasis on blues and greens. Brown-eyed girls in particular can pull off these colors with ease. One of the loudest colors, the bright blue Zingy, is a limited release that is sure to make a statement. Those looking for a safer blue might want to check out Aqua Subdued, which is a softer turquoise color with enough gray mixed in to help tone down the brightness. MAC has also resurrected the popular Going Bananas shadow from the C-shock collection. This frosty canary yellow shade is surprisingly subtle on the eyes and looks great paired with the Rubenesque Paint Pot.
The Dare to Wear Lipglasses are perfect for days when you want to make a statement with your lips. Ban This! is a pearly true violet shade that is certainly bright but the more adventurous cool-toned girls out there will be able to pull it off, especially when paired with a black or navy blue eye look. So Bad is another vibrant shade but this is one of the more wearable colors in the collection. It’s a straight up coral with gold pearl that looks great on its own but could also be worn with a neutral shade underneath for a more natural look. Dare to Wear is a great way to say goodbye to summer makeup colors before fall sets in.
Ban This! – Deep purple with multi-pearl (Limited Edition)
Bold & Brash – Bright red with multi-pearl (Limited Edition)
Dare to Dare – Light blue pink with multi-pearl (Limited Edition)
Gimme That! – Bright fuchsia pink with pink pearl (Limited Edition)
So Bad – Mid-tone coral orange with pink and gold pearl (Limited Edition)
Wind Me Up – Dirty bronze with pink and gold pearl (Limited Edition)
Aqua – Subdued, pale greyed aqua (Matte) (Permanent, PRO)
Atlantic Blue – Bright violet blue (Matte) (Permanent)
Crazy Cool – Pale frosty lavender (Veluxe Pearl) (Limited Edition)
Free to Be – Bright true coral (Matte) (Permanent)
Going Bananas – Soft lemon yellow (Frost) (Limited Edition) (Repromote)
Lime – Lime green (Matte) (Permanent, PRO)
Louder – Please Bright fuchsia (Matte) (Limited Edition)
Sassy Grass – Bright grass green (Matte) (Limited Edition)
Shock-a-holic – Deep purple (Matte) (Limited Edition)
Sky Blue – Robin’s egg blue (Frost) (Permanent, PRO)
Winkle – Mid-tone cornflower blue (Satin) (Permanent)
Zingy – Bright sky blue (Matte) (Limited Edition)