Get a Free MAC Cosmetics Pigment! October MAC Giveaway…
Another giveaway is under way. This one is for a full-sized MAC Cosmetics Pigment in the shade of your choice. The winner can pick their own shade right from the MAC website.
Pigments are one of our all time favorite MAC Cosmetics products. Use it on your eyelids, cheeks, face, shoulders, collarbone, arms, wherever!
This giveaway ends on the 31st at midnight, EST. You can enter a whole bunch of ways. Each one is listed below. The more ways you enter, the more chances you have to win!
Good luck to everyone!
Eye Makeup Tips and Eyeshadow for Blue Eyes
Once you know the best techniques for applying eye makeup, the next challenge comes in determining the best shades for your eye color, skin tone and overall coloring. For those blue eyed girls among us, here are a few eye makeup shade selection tips:
First off, always remember this little rule. Colors are complimented best by shades that are opposite from them on the color wheel. For instance, blues and violets are complimented well by yellows and oranges. With eye makeup for blue eyes, this doesn’t mean you need to bust out bright orange or yellow eyeshadow, however. It does mean that you incorporate those shades into your choices of color families. The yellow and orange color families in the eye makeup world include a whole slew of colors including gorgeous golds, bronzes, peaches and tans. Eyeshadow shades from these colors families will help make blue eyes stand out. If you have bluish-violet eyes, try a nice gold shade, like Goldmine powder eyeshadow from MAC. If you have more of a greyish blue eye, try a bronze color such as MAC’s powder eyeshadow in Amber Lights. As a general rule, chocolate brown, beige, bronze and gold will work very well for blue eyes.
photo credit: Gl00P
You’ll also want to take your skin’s undertone into account. For example, let’s say you’re considering trying a light brown eyeshadow shade. If your skin is on the cooler side, choose a cooler version of brown like MAC’s powder eyeshadow in Era. If you have warmer skin, you can pull off a warmer version of brown, such as MAC’s powder eyeshadow in Soba. Soba and Era are very close in color depth, but Soba is a warmer version than the other. If you have very light skin or very dark skin, you will probably be looking for a very dark chocolate brown or a very light beige shade as opposed to just a light brown. You should start with the basic general shade based on your eye color and skin depth, and then try to find a version of that color that compliments your overall warm or cool undertone.
You can also experiment with various shades of eyeshadow for blue eyes by visiting a makeup counter. This will give you the chance to try dozens of shades and get eye makeup tips for blue eyes in person based on your individual eye shade and coloring.
Stay tuned! We have eye makeup tips coming for green eyes, brown eyes and hazel eyes! xo
Get a Free MAC Cosmetics Lipstick with the Back to MAC Program
Although the program has been around for years, many shoppers aren’t aware of MAC’s ongoing Back to MAC program. This program helps protect the environment by promoting the recycling of used makeup compacts and containers. MAC customers can bring in six empty MAC makeup containers in exchange for one new MAC lipstick (excluding Viva Glam Lipsticks). The old makeup compact get recycled and you get free makeup product as a reward.
To get your free lipstick, you simply need to bring in six empty makeup containers to any MAC Cosmetics counter or to a MAC freestanding store. Or, you can submit your info here and send your containers in by mail. On occasion, MAC freestanding stores will also let you choose an eyeshadow in the place of a lipstick if you would prefer.
The empty container must be one of the following qualifying containers:
Eye Shadow Container/Pot
Cream Colour Base Compact
Liquid Liner Tube
Foundation Bottle Jar
MAC: Jeanius Collection
Release Date: March 3rd, 2011
International Release Date: March 2011
MAC’s spring line is starting out fierce with the new collection Jeanius. The collection offers products from eyeshadow, liner, and blush, to lipstick, lipglass, and nail lacquer. As implied by the name, this collection speaks to the denim lover in each of us.
After first glance at all of the products offered in this collection it doesn’t necessarily strike me as a spring collection. When I think of spring, I think of soft pinks, purples and even yellows. This collection does offer some of those, but it mainly includes a lot of grays and blues. I love that the collection name so specifically fits the color scheme. And you do have to hand it to MAC for the way they play on words. At least the name of the collection is genius even if the complete color scheme is not.
And as pretty as I think some of the colors look, I am not exactly sure how they will look on. For me, it takes the right outfit and the right venue to want to wear blue eye makeup. If blues aren’t done right, they just look cheap to me. But MAC does often get it right so I am willing to give this collection a chance.
Some of the nail lacquer colors are particularly interesting to me. I find that I get more into nail polish at the change of the seasons. Spring truly brings out my desire to have my toes nicely painted and my fingers matching in style. Fray-to-order looks like it will be a really pretty color. It is a white matte with soft pink duochrome pearl.
When my nails are painted, I like to have my lip color match when appropriate. I am not sure that any of these lip colors offered in this collection match completely, but I think that the lipstick shade Pretty Please might compliment the nail color nicely. I am excited to try it.
What do you think MAC customers? Is there something in this collection you are especially excited about? Or is this a collection that won’t put a dent in your wallet?
Jeanius is a celebration of the journey America made a national obsession. M∙A∙C keeps up with a Jeanius collection of moody blues and indigo ink, the quantum of modern cool, with four new limited-life denimized Eye Shadows, Lipglass, Blush and Biker Blue Nail Lacquer. Completely riveting.
Diva In Distress—Mid-tone gray with silver pearl (Limited Edition)
Motorhead—Mid-tone blue with copper pearl (Limited Edition)
Stove Pipe Black—Black with copper pearl (Limited Edition)
White Jeanius—White with silver pearl (Limited Edition)
Docile—Chrome pink peach with gold (Limited Edition) (Repromote from Fabulous Felines, ’10)
Indigo Pink—Deep burgundy with blue pearl (Limited Edition)
Painted On—Grayish beige with gold pearl (Limited Edition)
Acid Washed—Grayish beige with gold pearl (Glaze) (Limited Edition)
Pretty Please—Pale pink pearl (Lustre) (Permanent)
Riveting Rose—Deep burgundy with blue pearl (Frost) (Limited Edition)
Biker Blue—Black base with purple and blue pearl (Frost) (Limited Edition)
Frayed-to-Order—White matte with soft pink duochrome pearl (Matte) (Limited Edition)
Overdyed—Bright magenta (Satin) (Limited Edition)
Pink Cult—Mid-tone neutral pink (Matte) (Limited Edition)
Rapidblack—True black (Permanent)
MAC: Wonder Woman Collection
Release Date: February 10th, 2011
International Release Date: March 2011
MAC has amped up their superhuman forces with their latest collection, Wonder Woman. The collection is a very big one complete with accessories and online exclusives. The products offered include everything from lipsticks to eyeshadow quads, from lashes to nail lacquer.
When I first heard this collection was going to be be released, I was really excited. Wonder Woman is one of the first well-known female superheros. She was one of my superheros. What better icon is there to speak to the strong, capable woman in each of us?
Once I started to review the collection, my feelings started changing. My first thoughts were, “How fun!” But unfortunately, my thoughts didn’t go much beyond that, at least not in positive terms. Even though I want my makeup to be fun and playful, I think this collection might be a little too much for even me. As I reviewed the colors, I found myself envisioning me in this year’s Halloween costume as Wonder Woman. All of the products would definitely come in handy then.
Even many of the names went a little over the top for me. I usually love the intelligent names that MAC comes up with for their products. They fit the products so well. I guess in this case, MAC still held true to their M.O. The names do fit the products. Names like Pink Power, Spinning Transformation, Deep Truth; Again, it’s all just a little too juvenile for me.
The packaging is another thing to make mention of. Usually, MAC packaging is so perfect. This packaging just makes me think of saving my pennies to buy that one toy I wanted at the local drug store. I have seen many mixed reviews on the packaging. Many think it looks too tacky—especially for MAC. Others feel it is reminiscent of their childhood. I think I have to agree with those who feel it’s just a little too tacky.
I think the only positive note for me in this collection is that it does offer lipstick and nail lacquer in true red colors. Every once in a while, an occasion or outfit will call for a nice red lipstick and nail polish. I might consider adding one or both of these products to my personal collection.
I will also say that the collection does take me back to my childhood. My childhood is a place with many fond memories. I remember how terrible I was at putting on makeup and how I wanted to look sophisticated and beautiful. I still want to look sophisticated and beautiful and for me, this collection just isn’t doing the trick. What do you think? Are any of these products your favorite picks?
M∙A∙C Spring Colour 2011 is the feminine force that saves the day! No nemesis can match her super-sized Mineralize Skinfinish, Eye Shadows, Lipsticks and Powder Blush for this transformation! Our Artists work wonders every day – now with the help of one of the most exciting feminist figures…
Marquise d’–Sandy cream peach (Lustre) (Limited Edition) (Repromote from Brunette, Blonde, Redhead ’09)
Russian Red—Intense bluish-red (Matte) (Permanent)
Spitfire—Bright creamy magenta (Satin) (Limited Edition)
Heroine—Brown bronze (Frost) (Limited Edition)
Emancipation—Pale neutral pink (Limited Edition)
Wonder Woman—Bright red with soft pearl (Limited Edition)
Athena’s Kiss—Bright blue fuchsia (Limited Edition)
Secret Identity—Mid-tone copper with soft pearl (Limited Edition)
Obey Me—True red (Limited Edition)
Spirit of Truth—Navy blue (Limited Edition)
Victorious—Purple (Limited Edition)
Army of Amazons—Green (Limited Edition)
Themyscira—Blue (Limited Edition)
Penultimate Eye Liner
Rapidblack—True black (Permanent)
Defiance Eyeshadow Quad
Defiance—Iridescent white pink (Veluxe Pearl) (Limited Edition)
Paradise Island—Soft warm pink (Satin) (Limited Edition)
Star Studded—Mid-tone violet pink (Satin) (Limited Edition)
Real Drama—Dark burgundy with pink pearl (Satin) (Limited Edition)
Lady Justice Eyeshadow Quad
Lady Justice—Bright silver with white pearl (Frost) (Limited Edition)
Insurmountable—Dirty blue grey (Veluxe Pearl) (Limited Edition)
Bold Babe—Deep metal blue with white pearl (Frost) (Limited Edition)
Deep Truth—True dark blue (Frost) (Permanent)
Valiant Eyeshadow Quad
Valiant—Light lime with yellow pearl (Frost) (Limited Edition)
Spinning Transformation—Deep olive bronze with yellow pearl (Frost) (Limited Edition)
Diana Undercover—Dark forest green (Satin) (Limited Edition)
Manila Paper—Pale frost white gold (Veluxe Pearl) (Limited Edition) (Repromote from Spring Colour Forecast ’10)
Reflects Pearl—White glitter with pearl sheen (Glitter) (Permanent at PRO)
Reflects Bronze—Sparkling rich gold (Glitter) (Permanent at PRO)
Bright Fuchsia—Bright magenta (Permanent)
Marine Ultra—Vivid marine blue (Permanent at PRO)
Mighty Aphrodite—Warm peach coral with gold pearl/Bright coral pink with gold pearl (Satin/Frost) (Limited Edition)
Amazon Princess—Bright yellow pink/Deep blue pink with gold pearl (Satin/Satin) (Limited Edition)
Pink Power—Peachy rose with pink shimmer/Soft rosy bronze/Soft shell pink with fine shimmer (Limited Edition)
Golden Lariat—True coral with fine gold shimmer/Soft suntanned bronze/Soft gold with fine shimmer (Limited Edition)
Wonder Woman Makeup Bag
Wonder Woman—Red (Limited Edition)
Bulletproof—Blue (Limited Edition)
Utility Belt Eye Brush Set (Limited Edition)
Includes 224SE, 213SE, and 194SE
Utility Belt Face Brush Set (Limited Edition)
Includes 129SE, 109SE, and 190SE
Wonder Woman T (Online Exclusive) (Limited Edition)
Invincible Mirror (Online Exclusive) (Limited Edition)
MAC & Mickey Contractor Collection
Release Date: January 6th, 2011
As M·A·C’s Director of Makeup Artistry for India, Mickey has mentored Artists around the world. This collection of his musts is about natural skin and total performance. Foundation, Concealer, goddess-gorgeous eye shades and his favorite brushes to star in your own Bollywood hit.
Mickey Contractor is the Director of Makeup Artistry for MAC Cosmetics in India. He is known for his exquisite eye and beautiful taste. Have you ever seen how beautiful the makeup is on the Bollywood movie stars? Mickey Contractor has been the makeup artist for many of the famous who can be seen in the Bollywood spotlight. MAC has teamed up with his genius to bring us the MAC & Mickey Contractor Collection.
Why is it if something is harder to get, I just want it more? Please tell me I am not alone in this. The MAC & Mickey Contractor collection is a limited in-store launch. At this point, it looks like only 22 of MAC’s top stores will be carrying the collection.
Some of the collection is a little bit disappointing to me in that there are a lot of repromotes. I am always more curious to see what MAC is coming out with that is new. It is okay to have one or two repromotes in a large collection, but I feel like this one has just a few too many. That being said, there is one repromote I am very excited for.
I love the Prep + Prime Finishing Powder. It gives the skin such a great glow with an overall finished look. I especially like to wear it on days when I don’t wear as much makeup. It can just give the clean, smooth, youthful look all over. I have seen several reviews that state it is not the best for someone with sensitive skin so that is definitely something to take into consideration if you think you might want this product.
The colors and eyeshadows have quite a bit of new material with some permanents intermixed. The eyeshadow quad does look like something I’d like to have in my makeup bag. The colors are the typical colors I would use, but you can tell that when used together, the four colors work really well to compliment one another.
Overall, I think the collection has a lot to offer, but I feel it lacking. I don’t even know what exactly I was hoping for, just more when it comes to the combined genius of Mickey Contractor and MAC. What catches your eye about this collection? Did you want more or is it just what you expected from the notorious Mickey Contractor and MAC?
Gulabi—Bright fuchsia (Amplified) (Limited Edition)
Mehr—Dirty blue pink (Matte) (Limited Edition)
Mocha—Peachy yellow-brown (Satin) (Permanent)
Yash—Deep neutral (Matte) (Limited Edition)
Flesh—Dirty nude brown (Frost) (Limited Edition)
Lust—Soft muted pink (Frost) (Permanent)
Marvel – Deep purple with soft pink pearl (Frost) (Limited Edition)
Oomph – Forest green with soft gold pearl (Veluxe Pearl) (Limited Edition)
Rani – Bright fuchsia with soft pink pearl (Frost) (Limited Edition)
Saffron – Deep coral caramel (Satin) (Limited Edition)
Eyeshadow Quad – Athma
Carbon -Matte black (Matte) (Permanent)
Folie -Reddish-plum brown (Satin) (Permanent)
Jaan – Light neutral with soft gold pearl (Lustre) (Limited Edition)
Vivah – Brown with gold pearl (Lustre) (Limited Edition)
Ivy – Bright green (Frost) (Limited Edition)
Siahi – Deep turquoise blue (Frost) (Limited Edition)
Gana—Bright white gold (Frost) (Limited Edition)
Sur—Dirty rose brown (Satin) (Limited Edition)
NC41 (Limited Edition)
NC43.5 (Limited Edition)
NC44.5 (Limited Edition)
NC23 (Limited Edition)
NC43 (Limited Edition)
NC44 (Limited Edition)
NC45.5 (Limited Edition)
Moisturecover Double-End Concealer
Coral Corrector/Yellow Corrector (Limited Edition)
Prep+Prime Transparent Finishing Powder (Permanent)
116 Blush Brush (Permanent)
219 Pencil Brush (Permanent)
239 Eye Shader (Permanent)
How to Spot Fake MAC Cosmetics Products
If you are looking to save a bit of money on your MAC makeup addiction, you might be tempted to take advantage of some of the deals you can find online. While it is possible to find some good bargains on MAC on places like eBay, counterfeit MAC is becoming increasingly more common. Here are a few tips on how to identify counterfeit MAC Cosmetics and avoid buying fake MAC items.
First, trust your instincts. If a price sounds good to be true, you should look at the item with a very skeptical eye. It’s extremely difficult to find true bargains on MAC Cosmetics products these days. If it’s just a few dollars off of retail, it is more likely to be legitimate. If it’s a limited edition pigment from 1999 being sold for $2 new in box, you can rule it out right away.
photo credit: iferneinez
In order to determine the validity of the item in question, you need to examine it closely. If buying online, you should request pictures from the seller of the item from several angles including the top, bottom, side view, inside of lid, and the box. You need to compare these with original items either from your own collection or using pictures found online. There are a lot of subtle differences that fake MAC makeup products carry.
The packaging is one area where fakes tend to stand out if you know what to look for. For example, many counterfeit MAC eyeshadows come in a pot that looks suspiciously like the real thing… until you notice the compartment with the mirror and applicator underneath. MAC pot shadows never come with applicators or mirrors yet somehow this is very common on fakes. Also, the lid on many fake MAC shadows has a higher dome and opens at a smaller angle than real MAC shadows.
The packaging can offer several clues as well. Often counterfeit MAC boxes will have a very convincing MAC logo but the font on the rest of the box is very different from that of legitimate MAC boxes. Because many of these fakes are manufactured in other countries, you can often spot misspellings on the packaging as well. In some cases, the dimensions of the boxes might be different than real boxes too. If you suspect an item is not real MAC, pore over it very carefully before committing to buy it. Compare the item in question with one that you know is real and scrutinize the size, shape, writing, color and finish of the lid, weight, and scent.
Another tip-off to potentially fake MAC items is the source. Legitimate MAC products can be purchased from MAC counters, MAC stores, MAC’s official website, and Cosmetics Company Outlet stores. Sometimes individuals will sell their MAC items secondhand for extra cash online. eBay is a overrun with MAC items but the sad truth is that many of these are counterfeit. When shopping for MAC on eBay, look at the seller’s history. Check their feedback carefully for complaints of counterfeits. Look at the other items they are selling. If they have hundreds of new MAC items up for sale, especially without boxes, there is a good chance what they are selling isn’t MAC at all.
Unfortunately, you have to do a bit of detective work when you are buying MAC from unofficial sources. Counterfeit MAC makeup items are not just poor quality imitations of the real thing. Some of these items might even contain ingredients that can irritate your skin or eyes. Truly good deals on MAC are few and far between but if you look very carefully, you can still find a few bargains.
How to Create Your Own Eyeshadow Palette
For a lot of makeup fans, eyeshadows can be hard to resist. You might go to a cosmetics counter to pick up something else but while you’re standing there waiting for the sales associate to ring you up, there they are… dozens of pretty, fresh eyeshadows begging you to buy them. The next thing you know, you’re at home trying to find a place in your already-overflowing makeup drawer for your newest five shadows. If this sounds like you, it’s time to make your own eyeshadow palette.
Making your own eyeshadow palette makes sense for a lot of reasons. First of all, it’s very practical because it frees up space in your cosmetics drawers. Even if you end up using this newly empty space to justify future makeup purchases, you still have to admit it’s handy. If a lot of your eyeshadows are from MAC, this is also a good idea from an economic standpoint because once you take the eyeshadow pans out of the pots, you can return the empty pots to MAC and get a free lipstick as part of their recycling program.
photo credit: Melissa Gray
Perhaps the best reason to make an eyeshadow palette is because this enables you to group colors that go together well all in one place so you can apply them more easily. It can actually take a fair amount of time to shuffle through your makeup drawers and dig out different colors to see if they look good together every day. When you make a palette, you do all the matching work beforehand and then you have everything laid out together for the future. This also helps you use up those colors that you always seem to forget about. Depending on the size of your collection, you could make a few palettes of different color families such as a warm, cool or neutral eyeshadow palette, a summer vs. winter eyeshadow palette, as well a few others like a neon, bright, shimmer, cream or matte eyeshadow palette.
This task will be easiest if most of your shadows are the same size. Many cosmetics brands sell empty palettes that their shadows can fit into. If your shadows are various sizes or from different manufacturers, or if you want to include blushes or other products, you can always make a homemade palette. This is also a great way to save some money. All you need is an empty CD case and some magnetic sheets, which you can pick up from craft or office stores for a few dollars. Take out the plastic piece that holds the CD (this is usually black) and trace it onto the magnetic sheet. Then cut out the piece of magnet and glue it into the CD case. Some eyeshadow pans will stick to the magnet on their own. If not, you will need to cut out some magnetic strips and stick them to the bottom of the shadow pans.
If the shadow comes in some type of compact or other packaging, it will be necessary to remove the shadow from the pot first. This can usually be accomplished by carefully melting the glue underneath the pan. Here are step-by-step instructions on how to de-pot eyeshadows by MAC and other brands. Alternatively, you can often buy shadows in simple pan format. Pan eye shadows are available from MAC on their main maccosmetics.com website as well as their macpro.com website.
It’s always a good idea to label your shadows when you make a palette. It might not seem important now but once you hit the pan and need to replace a shade, you may not be able to remember the name of the color. When you make your palette, create a color guide on a sheet of paper. Make swatches of each color in the same order that they appear in your eye palette and write the name of the shade underneath. Use a piece of paper the same size as a CD booklet and simply insert it into the cover of the CD case. Then close the CD case and there you have it: your very own homemade custom color eyeshadow palette!
How to De-Pot MAC Eyeshadows and Blushes
Many people prefer having an eyeshadow palette so they can see all their shadows at once and keep them organized and in one place. Depotting MAC eyeshadows will allow you to create your own customized eyeshadow palette. Even better, you can return the empty shadow pots to MAC to get a free lipstick once you accumulate six of them under their Back to MAC recycling program. The same de-potting process can also be used on MAC powder blushes.
Taking the shadow pans out of the black pots that case them can be a bit tricky at first, but it’s quite simple once you get the hang of it. The hardest part is not breaking or shattering the shadow itself, but this is easy enough to avoid if you work slowly with a soft towel underneath to cushion any accidental falls. There are many different methods to depot MAC Cosmetics shadows. Many people use a flame to melt the plastic on the bottom of the pot but this can be downright dangerous. Some people use an iron, which is an improvement on the flame method. However, I find that the easiest and least risky method is using a hair straightening iron.
To get started, you only need a few items that most people already have on hand. You will need a sharp knife, a bit of wax paper, a soft towel, and a flat iron. You can use any type of flat iron as long as the plates are flat. Finally, if you are super organized, you might want to get some round sticky labels so you can label your shadows. The ¾ inch size works well on MAC shadow pans.
photo credit: wine me up
1. Lay the towel down on your working space to avoid any eyeshadow breakage disasters.
2. Open up the shadow pot and look for the line near the clasp where the shroud for the pan sits in the pot. Insert the knife into this line and gently wiggle it back and forth until you are able to pop out the shroud. You may be surprised at how easily the shroud pops out so work over the towel just in case! Set the pot aside and use it for Back to MAC.
3. Turn on your flat iron and rest it on one side, so that one of the plates is facing up and the other is facing down. Cut a piece of wax paper about four inches by four inches and place it on the plate that is facing up.
4. Set the shroud on top of the waxed paper, ensuring that it is positioned over the plate of the flat iron. You should leave it on top of there for several minutes so the heat can melt the bottom of the shroud and the glue a bit. How long this takes depends on your iron, but around five minutes should do the trick. Carefully check the bottom of the shroud and look for an indent in the middle. This signifies that it’s ready for the next step.
5. Stick your knife into the melted indent on the bottom of the shroud and push up gently. The plastic should be soft and the knife should slide right in. The pan should lift out easily. If not, let it cook a little more on the flat iron. You don’t want to push it out all the way- just lift it out a little.
6. Turn the shroud over and place the blade of your knife underneath the pan. Use the blade to lift the pan out and set it on the towel to cool. The metal of the pan will be extremely hot so don’t touch it! Once it cools, it’s ready to be placed into your palette. You can use cotton swabs dipped in alcohol to remove any extra glue that remains stuck to the pan. You can also attach a magnet or sticker if desired.
Now you’re all set to create your own custom MAC eyeshadow palettes!
MAC: Dare to Wear Collection
Release Date: July 29th, 2010
August 2010 (International)
Join the brigade of loud-and-proud who daily dare to declare their own individuality. High-powered pigment and holographic pearl create a crazy-intense, shine-saturated gloss, combined with eye shadow shades as over-the-top as Lady G live! Not afraid to DARE TO WEAR? Bravo!
Dare to Wear is a fun new collection from MAC for early fall 2010. As the name implies, this collection features a lot of bright, bold colors. However, even the more conservative MAC fans can find a few shades they will feel comfortable wearing so it’s something everyone should check out.
Dare to Wear is pretty straightforward as far as MAC releases go in the sense that it consists only of eyeshadows and lipglasses. Most of the eyeshadows are matte shades with a heavy emphasis on blues and greens. Brown-eyed girls in particular can pull off these colors with ease. One of the loudest colors, the bright blue Zingy, is a limited release that is sure to make a statement. Those looking for a safer blue might want to check out Aqua Subdued, which is a softer turquoise color with enough gray mixed in to help tone down the brightness. MAC has also resurrected the popular Going Bananas shadow from the C-shock collection. This frosty canary yellow shade is surprisingly subtle on the eyes and looks great paired with the Rubenesque Paint Pot.
The Dare to Wear Lipglasses are perfect for days when you want to make a statement with your lips. Ban This! is a pearly true violet shade that is certainly bright but the more adventurous cool-toned girls out there will be able to pull it off, especially when paired with a black or navy blue eye look. So Bad is another vibrant shade but this is one of the more wearable colors in the collection. It’s a straight up coral with gold pearl that looks great on its own but could also be worn with a neutral shade underneath for a more natural look. Dare to Wear is a great way to say goodbye to summer makeup colors before fall sets in.
Ban This! – Deep purple with multi-pearl (Limited Edition)
Bold & Brash – Bright red with multi-pearl (Limited Edition)
Dare to Dare – Light blue pink with multi-pearl (Limited Edition)
Gimme That! – Bright fuchsia pink with pink pearl (Limited Edition)
So Bad – Mid-tone coral orange with pink and gold pearl (Limited Edition)
Wind Me Up – Dirty bronze with pink and gold pearl (Limited Edition)
Aqua – Subdued, pale greyed aqua (Matte) (Permanent, PRO)
Atlantic Blue – Bright violet blue (Matte) (Permanent)
Crazy Cool – Pale frosty lavender (Veluxe Pearl) (Limited Edition)
Free to Be – Bright true coral (Matte) (Permanent)
Going Bananas – Soft lemon yellow (Frost) (Limited Edition) (Repromote)
Lime – Lime green (Matte) (Permanent, PRO)
Louder – Please Bright fuchsia (Matte) (Limited Edition)
Sassy Grass – Bright grass green (Matte) (Limited Edition)
Shock-a-holic – Deep purple (Matte) (Limited Edition)
Sky Blue – Robin’s egg blue (Frost) (Permanent, PRO)
Winkle – Mid-tone cornflower blue (Satin) (Permanent)
Zingy – Bright sky blue (Matte) (Limited Edition)
How to Apply Eyeshadow
[See the rest of our How to Apply Makeup series for beginners.]
Eyeshadow is a great way to emphasize your eyes and create some really pretty looks. Most shadows come in powder format in little pots without any instructions. With so many different colors and brushes, it can be difficult to know where to start when applying eyeshadow. Since this “how-to” is part of our beginner’s How to Apply Makeup series, this is a basic routine for an everyday eyeshadow look. We have instructions on more advanced looks on our eye makeup page.
1. You will need a minimum of three colors to achieve a pretty eyeshadow look. Choose three shades in the same color family: one very sheer, one with a medium tone, and one dark color.
photo credit: Jacklyn DL
2. Begin with the sheer shade. This will be used as a wash over the entire eyelid. Neutrals are best for this purpose. Sweep the color over the entire eyelid all the way to your brows using a flat eyeshadow brush.
3. Next use the medium shade. Apply it only to the lid using a tapered brush and stop when you reach the crease. This color should fill the space between your lash line and the crease.
4. Finally, use the darkest color. This color should be applied sparingly. Remember, you can always add more but if you start out with too much, your look will be ruined. Using an angled brush, apply this color into the crease and then extend it slightly past the outer corner of your eye using a light sweeping motion.
5. Blend, blend, and blend some more. This is the most important step to achieving a natural look. Use a big, soft blending brush and brush in an outward motion from the inside corner toward the outside corner of each eye.
6. To tie the whole look together, you can take the darkest color and use it to line your lower lash line. A wet eyeliner brush can transform dark eyeshadow into a great eyeliner.
MAC: To the Beach Collection
Release Date: May 27, 2010
International: May 2010
Asia: June 2010
MAC’s To The Beach collection is filled with the sort of items you might expect to find in a summer collection – bronzes and bright colors that look great against tanned skin. Most of us find that the colors we’ve been wearing all winter just don’t look right once we start spending more time outdoors in the summer. MAC comes to the rescue once again with great selections in eye shadow, lipstick, and bronzers.
Everything in this collection features special beach-themed packaging. At first the green eyeshadow pots with white seashells outlined on the front are a bit jarring and almost look like they are not even from MAC. But these cases and the similar green blush compacts with their starfish design actually do have their charm. In fact, it’s fun to pull these out when you’re putting on your makeup and it also makes it easier to find the new summer shades among the sea of black shadow pots you probably have swimming in your makeup drawer. The Sweet & Punch shadow is a fun color that reminds me of key limes. It’s a festive shade perfect for an outdoor lunch or lounging on a boat.
The lipsticks here are perfectly suited to the theme if a bit predictable and boring. Lazy Day is the requisite blue-based pink that only the tannest among us can pull off. Beach Bound is a frosty peach shade that is great if you’re going for a nude lip look, especially if you pair it with the sparkly peach Flurry of Fun Lipglass also in this collection. The lipsticks come in orange tubes with white conch shells and the Lipglasses have orange caps emblazoned with seahorses.
Lustre Drops make a reappearance here from the Style Warrior collection. This is a multi-purpose liquid highlighter that helps you achieve a sun-kissed look. The golden bronze Sun Rush Lustre Drops are the perfect complement to a tan while the Pink Rebel Lustre Drops help give paler skin a fresh glow. Dot on with your fingers or blend into foundation or cream blush for a pearly glow. Scorcher Nail Lacquer could very well be one of the best Nail Lacquers MAC Cosmetics has ever released. It’s the perfect coral shade to paint on your toes for the beach but bright enough that you will want to confine its use only to the summertime.
The Marine Life High-Light Powder is a pressed powder highlighter that uses shades of pink, peach, bronze, and brown to transform the surface of the powder into a work of art depicting a seahorse swimming in the ocean. The design is so beautiful that you almost don’t want to use it but the powder gives such a nice glow that you don’t feel too bad about disturbing the scene.
Eyeshadow – $14.50 US/$17.50 CDN
* Firecraker – Frosted mid-tone red orange (Veluxe Pearl)
* Humid – Intense green with shimmer (Frost)
* Sand & Sun – Light peach (Matte)
* Sweet & Punchy – Bright yellow green (Veluxe Pearl)
* Shimmermoss – Green with green pearl (Veluxe Pearl)
Eye Kohl – $14.50 US/$17.50 CDN
* Float on By – Dark green turquoise
* Rosemary & Thyme – Mid-tone olive gold with shimmer
Lipstick – $14.00 US/$16.50 CDN
* Beachbound – Sheer frosted pale peach (Glaze)
* Lazy Day – Light dirty blue pink (Lustre)
* Thrills – Rosy copper with gold pearl (Frost)
* Funbathing – Mid-tone bronzed plum (Cremesheen)
Lipglass – $14.00 US/$16.50 CDN
* Easy Lounger – Light baby pink with multi-dimensional pear
* Flurry of Fun – Sheer sparkly peach
* Splashing – Mid-tone blue pink with soft gold pearl
Lip Pencil – $13.00 US/$15.50 CDN
* Life’s a Breeze – Soft pink
* Temperature Rising – Loudmouth orange
Powder Blush – $18.50 US/$22.00 CDN
* Get-Away Bronze – Mid-tone Suntan (Frost)
* Hipness – Intense coral with soft white pearl (Frost)
High-Light Powder – $26.00 US/$32.00 CDN
* Marine Life – Multicolour pressed powder
MAC Cream Bronzer – $25.00 US/$30.00 CDN
* Beach Bronze – Golden Glow with Soft Gold Finish
* Weekend – Mid-tone deep orange brown with soft pink pearl
Luster Drops – $18.50 US/$22.50 CDN
* Pink Rebel – Blue pink with gold pearl
* Sun Rush – Peachy bronze with gold pearl
Bronzing Powder – $22.00 US/$27.00 CDN
* Golden – Muted golden tan-beige with golden shimmer
* Refined Golden – Finely spun golden with soft pearl finish
Bronze Body Oil – $22.00 US/$27.00 CDN
* Glowing tan with multidimensional golden shimmer
Nail Lacquer – $12.00 US/$14.50 CDN
* In the Buff – Muted taupe avocado (Cream)
* Scorcher – Creamy bright coral red (Cream)
* MAC To The Beach Bag – $49.50 US/$59.50 CDN
Available at MAC Stores only.
Brush 130 – Short Duo Fibre – $38.00 US/$45.50 CDN
Brush 130 Short Duo Fibre Powder/Blush – $34.00 US/$41.00 CDN
MAC: Pret a Papier Collection
Release Date: April 22, 2010
International: May 2010
Craft Paper Couture – an inspired idea cut like a pattern and whipped up into a frisky little “funny face” frock. Then, strip it back to its essence for Summer 2010 for a Pret-a-Papier colour collection. It was a Project Runway challenge of sorts, with paper as the source, the instigator of ideas, the beginning of something simply, basically beautiful. Lipstick, Lipglass, Eyeshadow, Paint Pot, Chromografic Pencil, Studio Fix Lash, Impeccable Brow Pencil, Sheertone and Mineralize Blushes, and Nail Lacquer in a seamless spectrum of parchment-to-vellum beiges, with an occasional, clever colour spill, coral among the most au courant.
MAC’s Pret a Papier collection is sure to please lovers of beige and coral. The promo materials play up the contrast of bright pinks and peaches against the backdrop of soft golden beige. Even if those don’t rank among your favorite cosmetics colors, there are still a few items here worth checking out.
This collection features two paint pots that match the theme perfectly. The new Coral Crepe Paint Pot is a lovely muted coral shade that is limited edition. There is also Groundwork, a repromote of the classic creamy taupe paint pot that is the perfect base for just about any eyeshadow look.
MAC is offering two coral lipsticks as part of this collection. Dressmaker, Dressmaker is a light coral with some peach thrown in for a result that is bright without being bold and helps you look more awake. Made to Order is the other coral and this one is more on the neutral side for those who want to wear coral but have trouble pulling off so much pink. Both are the Lustre formulation which means you can expect a wash of color with a soft sheen and plenty of hydration. MAC also dug up Archetype from the McQueen collection for this occasion. This beige-gold lipstick creates a nude lip that pairs well the Coral Crepe Paint Pot eye look without competing with it. However, without other bright colors on your face to balance out your look, this lipstick can make you look washed out.
Chromagraphic Pencils are flesh-toned pencil liners that have many great uses. The two available are NC15/NW20 and NW25/NC30 but getting an exact match is not really necessary. These are perfect for your waterline because they aren’t as obvious as using white or a light blue. They can also be used right next to your usual darker eyeliner to help make the dark line look cleaner and more defined.
Five eyeshadows make up part of this collection. Tissue Weight is one of the prettiest. This is a very soft and subtle frosted peach that is great as a lid wash or brow highlighter. Gazette Grey is one of the more unique shades of eyeshadow MAC has released recently. This dark grey-meets-green color has a pearly gold sheen to it that does not immediately call to mind any other color in MAC’s range. Gold and grey seem like an unusual combination but the green helps bring everything together and the result is a dramatic look that is particularly suited to blue eyes.
Lipstick $14.00 US/$16.50 CDN
* ArcheType – Sheer Light Gold (Lustre)
* Dressmaker, Dressmaker – Creamy light peach coral (Lustre)
* Kraft – Creamy mid-tone warm brown (Amplified)
* Made To Order – Creamy mid-tone dirty coral (Lustre)
Lipglass $14.00 US/$16.50 CDN
* C-Thru – Peachy beige with shimmer
* Fold and Tuck – Mid-tone bright coral with soft pearl
* Pret-a-Papier – Dark reddened bronze with pearl
Eyeshadow $14.50 US/$17.50 CDN
* Bamboo – Light beige with peach (Matte)
* Cut To Fit – Frosted red-bronze (Frost)
* Gazette Grey – Dark green-grey with gold-pearl (Velvet)
* Memorabilia – Dirty purple (Matte)
* Tissue Weight – Frosted pale peach (Frost)
Paint Pot $16.50 US/$22.00 CDN
* Coral Crepe – Soft Coral
* Ground Work: Mid Tone Neutral Taupe
Chromagraphic Pencil $14.50 US/$17.50 CDN
* NC 15 / NW 20
* NW 25 / NC 30
Impeccable Brow Pencil $15.00 US/$18.00 CDN
* Dirty Blonde – Blackened dark neutral brown
* Taupe – Mid-tone dirty taupe
Studio Fix Lash $13.00 US/$15.50 CDN
* Black Fix – Black
Sheertone Blush $18.50 US/$22.00 CDN
* Garb – Light golden suntan
* Instant Chic – Mid-tone muted coral
Mineralize Blush $23.00 US/$27.50 CDN
* Light Over Dark – Light yellow brown / dark peach (Frost)
Nail Lacquer $12.00 US/$14.50 CDN
* Brown Bag – Mid-tone warm dirty beige (Cream)
* Originality – Sparkly copper bronze (Frost)
MAC: Prep for Colour Collection
Release Date: April 1, 2010 (previously April 8, 2010)
Japan: February 25, 2010
International: April 2010
Artists use watercolor, oil, chalk, pastel, pencil, ink. We use makeup. Both require a bold vision and a perfectly primed canvas to start. New innovations to ensure the Artist’s idyll is perfectly realized: Prep + Prime Skin Brightening Serum evens out any skin tone, Prep + Prime Face Protect SPF 50 helps stop future damage with ultimate determination, and for M·A·C Asia, Prep + Prime Fortified Skin Enhancer SPF 35/PA+++ blurs visible skin imperfections and helps block harmful rays. The state-of-the-art way to prepare skin for a flawless makeup application. Prep for Colour helps every skin type become a modern masterpiece.
MAC’s Prep for Colour is a collection of products that aim to transform your face into a blank canvas on which you can create your makeup masterpiece. Before you can create a particular look, it’s helpful to begin with great skin. That’s where Prep for Colour comes in.
The Prep + Prime line of products gives everyone a good starting point. Prep + Prime Skin Brightening Serum contains natural antioxidants that help your skin to be as healthy as possible and fight off damage from the sun and environment. It also plumps the skin for a healthy glow and leaves it feeling quenched and looking brighter.
There is also an SPF 50 sunblock called Prep + Prime Face Protect. MAC is also releasing an Asian exclusive product called Prep + Prime Fortified Skin Enhancer SPF 35/PA+++ which is a tinted primer that also acts as a heavy duty sunblock and is available in three shades that correct skin problems such as redness and dull skin.
Prep for Colour also features three brown eyeshadows including the reappearance of the highly coveted Hey shadow from Fafi. This Veluxe Pearl beige is a great brown for warm skin tones. Those with cooler undertones might fare better with the ashy brown Prepped for Glamour.
There is also a lipglass and although it doesn’t necessarily fit in with the rest of the theme, it is definitely a great way to complete your look. It’s called Just Add Colour and is a frosty fuchsia.
Prep for Colour is a great line of basics you can use to build whatever look you desire.
Eyeshadow ($14.50 US/$17.00)
* Hey – Warm mid-tone beige (Veluxe Pearl) (Limited Edition)
* Prepped for Glamour – Ashy/dirty brown (Frost) (Limited Edition)
* Sorcery – Reddish mid-tone brown (Satin) (Limited Edition)
Lipglass ($14.00 US/$16.50 CDN)
* Just Add Colour – Fuchsia pink (Frost) (Limited Edition)
Prep + Prime Skin Brightening Serum ($40.00 US/$48.00 CDN)
A serum formulated to instantly brighten, smooth, firm, and hydrate the skin while providing a plumper, more evenly toned finish to the complexion. Natural antioxidants help to strengthen the skin against UV-related damage, while M·A·C Charged Water ensures deep, long-lasting hydration. Everywhere except Asia.
Prep + Prime Face Protect SPF 50 ($30.00 US/$36.50 CDN)
Everywhere except Asia.
Prep + Prime Fortified Skin Enhancer SPF 35/PA+++ ($30.00 US/$36.50 CDN)
A tinted skin primer formulated with soft-focus powders to help even out skin tone and add radiance. Lightweight and invisible, it goes on under foundation or powder for a naturally perfect look and subtle glow. Helps protect against pollution and UV rays. Available in three tints: Illuminate adds radiance to a sallow complexion; Neutralize calms a red, blotchy complexion; and Adjust brightens dull skin. Fragrance free. Asia exclusive.
MAC: Give Me Liberty of London Collection
Release Date: March 11, 2010
US: March 11, 2010
International: April 2010
The very latest in a series of famous M?A?Collaborations, it was only a matter of time before the demure-to-daring kaleidoscopic prints of Liberty of London coloured our world with Brit wit and bohemian chic. From the unstudied, Sienna Miller style of Spitalfields Market to the grit-and-glamour of Portobello Road, the swinging London girl has always been an unstoppable M·A·C makeup force! Spring 2010 insists on the ultimate flower fusion, with M?A?C joining forces with Liberty, creating cool Britannia compacts and Lipsticks, Eye Shadows, Powder, Blush, Nail Lacquers and, of course – blushing, bountiful, quite British accessories.
The first thing about this Liberty of London inspired collection that jumps out at you is the packaging. This packaging has a bird and floral theme that is black and white in some places with splashes of color thrown in.
Frankly Fresh lipglass is a true nude lip gloss that isn’t too brown or boring. It’s more of a peachy nude that is slightly pearly and a great color for spring. This pairs well with the Peachstock Satin lipstick that is also offered. Ever Hip Cremesheen is a pretty coral lipstick that has a lot of pink to it for those who can’t pull off peach.
For the eyes, there is the Give Me Liberty of London matte pink eyeshadow as well as a repromote of Dame’s Desire from the Dame Edna collection which is a very fun frosty medium violet shade that fits in well with this collection. One of the prettiest items is the Birds & Berries Veluxe Pearl shadow. It’s a deep blue green color that is more green than blue with a bit of frost. It should come as no surprise that this, like most everything here, is limited edition. You can get almost the same shade in nail polish form in the Blue India Nail Lacquer.
There are also two makeup bags that feature the Liberty of London design. They come in small and medium sizes and have a zipper closure with a big flower pull. A rather expensive white scarf decorated with large red, orange, blue and green flowers rounds out this collection.
The items in Liberty of London do a great job of evoking imagery of London with the names and shades. The packaging is sure to start conversations while still being distinctly MAC-like.
Eyeshadow ($14.50 US/$17.50 CDN)
* Birds & Berries – Frosted dark green blue (Veluxe Pearl) (LE)
* Bough Grey – Mid-tone bluish grey (Satin) (LE)
* Dame’s Desire – Frosty mid-tone reddish purple (Frost) (LE) (Repromote)
* Free to Be – Creamy true coral (Matte) (LE)
* Give Me Liberty of London – Flat creamy pink (Matte) (LE)
Lipstick($14.00 US/$16.50 CDN)
* Blooming Lovely – Creamy greyed lilac mauve (Amplified) (LE)
* Ever Hip – Creamy light coral (Cremesheen) (LE)
* Peachstock – Neutral peach (Satin) (PRO)
* Petals & Peacocks – Creamy bright magenta pink (Amplified) (LE)
Lipglass ($14.00 US/$16.50 CDN)
* A Different Groove – Deep purple brown with pearl (LE)
* English Accents – Creamy mid-tone blue pink (LE)
* Frankly – Fresh Neutral pink beige with soft pearl (LE)
* Perennial – High Style Creamy bright pink coral (LE)
Beauty Powder ($25.00 US/$30.00 CDN)
A glossy white compact of MAC’s famous beauty powder. The lid is decorated with a flower and bird pattern created especially for the Give Me Liberty of London collection. Limited edition.
* Shell Pearl – Pale peach with gold pearl (LE) (Repromote)
* Summer Rose – Soft violet pink with pearl (LE) (Repromote)
Powder Blush ($18.50 US/$22.00 CDN)
* Dirty Plum – Sheer dark plum (LE)
* Prim & Proper – Neutral nude (LE)
Nail Lacquer ($12.00 US/$14.50 CDN)
* Blue India – Dark green blue with pearl (Cream) (LE)
* Vestral White – Creamy white (Cream) (LE) (Repromote)
* Small – 8? x 2.75? x 3.5? ($22.00 US/$26.50 CDN)
* Medium – 8? x 2.75? x 5?. ($25.00 US/$31.00 CDN)
* Liberty of London Scarf – Coral, orange, yellow and blue, wool/viscose blend. Made in Italy. ($95.00 U.S. / $115.00 CDN)