Release Date: December 26, 2010
False Lashes Mascara adds dramatic volume, the rich, creamy, volumizing formula magnifies and multiplies the look of each lash, creating dramatically thick, long, curled, exaggerated lashes. The lush brush applies a deluxe dose of heavy pigment to the lashes and works in combination with the product to create incredible volume, length and density. The pigments in the formula are treated to allow for maximum colour payoff that remains true, deep, uniform and wears all day long. It’s flake- and smudge-resistant, ophth-tested and safe for contact wearers.
The MAC False Lashes Mascara collection marks the release of the latest in a string of new mascaras released by MAC. Despite all the success MAC Cosmetics has had in the realm of lip and eye products, they are still chasing that elusive wonder formula that will truly put their name on the mascara road map. MAC’s mascara history is mostly full of misses, although their most recent effort, Opulash, showed some big steps in the right direction.
With False Lashes mascara, it looks like MAC is continuing an upward trend when it comes to mascara. This mascara aims to give you the look of false lashes without the hassle of applying them and keeping them in place. It boasts the typical mascara claims- namely fuller and longer lashes. A special formula and brush are designed to work together to give the illusion of lashes that are so thick and long they almost seem fake.
One good thing about False Lashes mascara is that it doesn’t dry out your lashes the way lots of lengthening mascaras can. Despite its creamy texture, it manages to stay put all day. The brush is similar to the Opulash brush which was specially engineered to deliver mascara to each lash. The brush may take some getting used to at first but it actually does a great job of delivering mascara to your lashes.
As usual, MAC has put a lot of effort into engineering this mascara. It has been tested by ophthalmologists and it’s safe for contact lens wearers. Best of all, it doesn’t flake, which means no annoying pieces of mascara falling into your eyes. It’s not drying or irritating, which is a big plus.
So far it’s only available in black but if this formula really takes off, we might be lucky enough to see some fun shades of purple, blue, and green. The black version is highly pigmented, which adds to the effect of full, thick lashes. It’s a great starting point and definitely one of MAC’s better mascaras so hopefully they will branch out and expand their False Lashes Mascara range beyond just the basic black.
False Lashes Mascara – $18.00 US/$21.00 CDN
* False Black – Black