Release Date: February 25, 2010
International: March 2010
Australia: April 12, 2010
Time to wham up the GLAM in VIVA GLAM! It’s a gaga-glamorous look at our abiding passion: The M·A·C AIDS Fund and the VIVA GLAM program are the heart and soul of M·A·C Cosmetics. Ladies and gentlemen, we give you the sensational Cyndi Lauper and the electric Lady Gaga!
Every year MAC Cosmetics releases a Viva Glam lipstick and donates all of the money from the sales to AIDS research. This promotion has been going on since 1994 and have raised 150 million dollars for the MAC AIDS fund. This year two Viva Glam shades will be released for a limited run of one year. This year Cyndi Lauper and Lady Gaga are helping to promote the colors, and the shades are just as fun and loud as the two spokesmodels.
MAC Viva Glam Gaga is a blue-based bubblegum pink inspired by Lady Gaga. It’s similar to Saint Germain and Pink Nouveau. Don’t be turned off if cool tones don’t work for you – you could always layer a warmer gloss on top to help tone it down a bit and it’s for a great cause. Viva Glam Cyndi is a berry red color with a bit of an orangey tone to it. It goes on sheer, but with a liner like Half Red underneath, you can get a really beautiful bold red. Both colors are the lustre formulation which means they have a soft sheen and texture – and offer “buildable color” slash “don’t show up heavily unless you apply multiple layers”.
Inside the familiar black lipstick bullets you will find red lining and MAC is also written in red on the outside instead of the usual white. Sometimes MAC will release a lipglass or other items in addition to the Viva Glam lipsticks. This time around, MAC is also releasing two makeup bags to go with the lipsticks. The Viva Glam Cyndi Bag and the Viva Glam Gaga Bag will only be available at freestanding MAC stores in North America and online.
Lipstick ($14.00 US/$16.50 CDN)
* Viva Glam Cyndi – Burnt coral-red (Lustre)
* Viva Glam Gaga – Cool blue-pink (Lustre)