MAC: False Lashes Mascara Collection
Release Date: December 26, 2010
False Lashes Mascara adds dramatic volume, the rich, creamy, volumizing formula magnifies and multiplies the look of each lash, creating dramatically thick, long, curled, exaggerated lashes. The lush brush applies a deluxe dose of heavy pigment to the lashes and works in combination with the product to create incredible volume, length and density. The pigments in the formula are treated to allow for maximum colour payoff that remains true, deep, uniform and wears all day long. It’s flake- and smudge-resistant, ophth-tested and safe for contact wearers.
The MAC False Lashes Mascara collection marks the release of the latest in a string of new mascaras released by MAC. Despite all the success MAC Cosmetics has had in the realm of lip and eye products, they are still chasing that elusive wonder formula that will truly put their name on the mascara road map. MAC’s mascara history is mostly full of misses, although their most recent effort, Opulash, showed some big steps in the right direction.
With False Lashes mascara, it looks like MAC is continuing an upward trend when it comes to mascara. This mascara aims to give you the look of false lashes without the hassle of applying them and keeping them in place. It boasts the typical mascara claims- namely fuller and longer lashes. A special formula and brush are designed to work together to give the illusion of lashes that are so thick and long they almost seem fake.
One good thing about False Lashes mascara is that it doesn’t dry out your lashes the way lots of lengthening mascaras can. Despite its creamy texture, it manages to stay put all day. The brush is similar to the Opulash brush which was specially engineered to deliver mascara to each lash. The brush may take some getting used to at first but it actually does a great job of delivering mascara to your lashes.
As usual, MAC has put a lot of effort into engineering this mascara. It has been tested by ophthalmologists and it’s safe for contact lens wearers. Best of all, it doesn’t flake, which means no annoying pieces of mascara falling into your eyes. It’s not drying or irritating, which is a big plus.
So far it’s only available in black but if this formula really takes off, we might be lucky enough to see some fun shades of purple, blue, and green. The black version is highly pigmented, which adds to the effect of full, thick lashes. It’s a great starting point and definitely one of MAC’s better mascaras so hopefully they will branch out and expand their False Lashes Mascara range beyond just the basic black.
False Lashes Mascara – $18.00 US/$21.00 CDN
* False Black – Black
MAC Coupon Code: LASH510
Here is the newest coupon code for a free sample of MAC Cosmetics Zoom Lash mascara with any purchase. You will also get free shipping on your order. Just enter promotional code LASH510 at checkout at maccosmetics.com. Keep in mind that these offers expire after a period of time. We’ll update this post if we find out the exact expiration date. Enjoy! :)
MAC: Haute & Naughty Lash Collection
Release Date: June 28th, 2010 (Nordstrom.com & maccosmetics.com)
August 19th (Nordstrom stores)
September 16th (Everywhere else)
October 2010 (International)
Leading the kind of double life that doesn’t land you in the tabloids is easy with Haute & Naughty Lash. So smart with its two-in-one dual wiper system, you choose if you want defined lashes for day, or instantly combed volume for evening. Use the small orifice for a natural end look. the large orifice for major drama, all-in-one!
First at MAC, this innovative, unique, double-duty development is the clever new way to customize lashes… select and shimmy brush from root to tip for desired effect.
State-of-the-art conditioning and hydrating formula prevents parching, flake-outs. A one-for-all winner!
Haute & Naughty Lash ($18.00 U.S. / $21.50 CDN)
* Haute & Naughty Black
MAC: Opulash Collection
Release Date: May 27, 2010 (in stores)
International: June 2010
THE BIGGEST, BADDEST, BOUFFANT LASHES EVER ARE MAKING NOISE WITH THEIR SEXY SWEEP… the most extremevolumization ever seen! Just like going to your hairdresser for the boldest Barbarella blowout you’d ever dare to wear, Opulash creates aesthetic extremes when it gets going, for a dramatic end look. It’s all in the brush: enlarged and engineered to grab roots, lift, hold, replicate, exaggerate, and build-out like an architect intent on astounding with structural sleight-of-hand. Pick up the brush – see it volumize and curl – and you’ll know the difference. Large diameter backs you up, tapered front tip makes inner corners sleeker to reach. Needless to say, no clumping or Spider-Woman Syndrome. Superlative separation, sublime innovation: Everything a M•A•C Artist lives for!
It seems that makeup companies are always coming out with new mascaras, each one claiming to be make lashes bigger, longer, and bolder than before. Many of us end up trying all of them because it can be difficult to find a good mascara. Many are misses right off the bat whereas others work well at first before somehow dropping in performance and being relegated to the back of the makeup drawer while we seek out the next big thing in mascara. Could MAC’s new Opulash be The One?
Opulash promises extreme volume and high drama. This mascara is specially formulated to create curl as well, which is not something you can find in most mascaras. They have also put a lot of effort into designing the brush, which is very fat and full on the bottom and more tapered at the top for reaching the corners.
As far as mascaras go, MAC Cosmetics does not have the best track record. It is perplexing how their mascaras fall so short when most of their other cosmetics are top quality. This is MAC’s latest attempt to prove to us that they can, in fact, create a very good mascara. Opulash is MAC’s answer to the very popular Diorshow. It is offered in only one color, “Bad, Bad Black”. To create the most dramatic lashes ever, black is really the only color that will do the job so MAC is keeping true to the theme here.
With Opulash, MAC has definitely created a winner. MAC does deliver on its promises as this mascara makes lashes look very full and long. While no mascara ever seems to make your lashes look just like the ads, this one does do a great job at everything it sets out to do. It also lasts much longer than any of MAC’s previous mascaras and is great at separating lashes as well. Finally the MAC makeup line has come up with a mascara that is sure to have legions of loyalists!
Opulash ($13.00 US/$15.50 CDN)
* Bad, Bad Black – Black
MAC Coupon Code: LASH310
Another MAC Cosmetics coupon code for a free sample of MAC’s popular Zoomlash Mascara. Enter code LASH310 when checking out at maccosmetics.com and you will get a free sample of Zoomlash added to your order. You’ll also get free shipping! Yay!
MAC Coupon Code: LASH210
Get free standard shipping on your next order plus a free sample of MAC’s Free Zoomlash Mascara with any purchase. Enter coupon code LASH210 at checkout at maccosmetics.com.
MAC: In the Studio Collection
Release Date: December 26, 2009
Dramatic, daring Lashes have been a chic and urbane part of the modern Artist’s persona since Edie and friends made it all happen Downtown, on block-print canvas or grainy 16-millimetre film. Multi-media, counter-culture, the ultimate cool. In The Studio is the epitome of the look updated, featuring new Studio Fix Lash in Black Fix or Studio Brown, with the latest thermoplastic synth-rubber moulded brush, designed to kill clump as it separates lashes. The perfect complement? Studio Fix Powder, a powder and foundation-in-one, combining complete coverage with ease of application, goes on dry with a matte, velvety texture. Silica keeps the matte flat and absorbs oil, and talc smoothes it out. Go for the bold stroke, as they do In The Studio.
MAC In the Studio is a very small collection that features Studio Fix Lash and Studio Fix Powder. Absent is the lavish launch and attention-drawing publicity of most MAC collections. That doesn’t minimize the importance of this collection, however. It’s not clever or cute but it does deliver very useful and well-made products.
Studio Fix Lash is the newest mascara in MAC’s line and will become part of the permanent collection. What sets it apart is a rubber brush like the one found on YSL Everlong. The official writeup from MAC claims this mascara won’t clump. I’m always skeptical of such promises because mascara always tends to clump on me after a while. After trying the Studio Fix Lash in Black Fix, I’m pleased to say that this product really does deliver. It only clumped slightly but it was nothing my metal lash comb couldn’t fix. It does separate well and lengthen but the look is fairly natural. This won’t give you dramatic lashes that look fake but gives lashes plenty of oomph for every day.
Once again, this is a very small collection. Besides the Studio Fix Lash, there is only one other item: Studio Fix Powder. This is a foundation and powder in one. It applies like a powder but has more coverage and gives a matte finish. It gives great coverage but I found that it looks even better when applied with a kabuki brush. Girls with oily skin are going to love the finish of this and its convenience- the matte finish means you don’t have to use a separate powder to set it like other foundations. The best part is that you won’t have to be that girl who keeps pulling out her mirror to check her makeup because this foundation is designed to last for up to eight hours.
Black Fix – Black
Studio Brown – Brown
MAC: High Tea Collection
Release Date: December 26th, 2004
The MAC High Tea Collection is packed full of new products. You’ll be able to glam up from head to toe in a sophisticated way. It has a little of something from nail color to mascara and everything in between. I am a big fan of soft pink colors and this collection has plenty of them. The frosty pinks offer a soft elegant look, but if you want to make a bolder statement for the winter, there are plenty of reds and greens with a bit of gold, silver, and bronze.
I don’t always bother investing in nail polish, but I just might have to try the new Eccentrici-tea simply because the name is beyond clever, even for MAC. I can’t wait to see what a pink nail polish with green pearl accents will look like.
This collection has a lot to offer, maybe even a little too much. I personally like it when the collection is just a little more focused, but maybe that’s just because the big ones end up hurting my wallet too much! Anyhow review the complete product list to pick your favorites.
Dainty Cake—Coral with red/orange frost
High Tea—Neutral pink with small pearl particles
Oolong—Musted bronzed-brown with icy silver shimmer
Plink!–Pink with white pearl
Darjeerling—Chocolate brown with red frost
Fine China—Light pink with frost
Nymphette—Sunned golden pink
Tartlette—Coral/pink with frost
Fresh Cream—Light neutral pink
Rosemary & Thyme—Mid-tone olive gold with Shimmer
Angelcake—Pink with red pearl
Buttersilk—Soft, yellow white
Green Tea—Smoked, olive green
Jasmine—Sinfully rich cocoa
Redcoco—Metallic, red pink
Steep—Light neutral pink
Sweet Lust—Pink rose water
Vanilla—Soft pale peachy-ivory flecked with shimmer
Sweet Tea Eyeshadow Quad—Redcoco, Buttersilk, Green Tea, Sweet Lust
Spice—brown lightly spiced with a pinch of pink
Zoomblack—Deepest darkest black
Porcelain Pink—Pinkish coral with gold sparkle
So Ceylon—Rose bronze with golden bronze sparkle
Duchess—Yellow green with gold pearl
Eccentrici-tea—Pink with green pearl
Enriched Gold—Green gold with red pigment
Little Pink—Pink with silver pigment
MAC: Adorn Collection
Release Date: October 21th, 2004
Adorn yourself with beauty and be adored with MAC’s new collection Adorn. It is packed full of products, many of which are limited edition. The pigments, mascara, lip pencils, and the lipglass color Courting Rose are the only products that aren’t limited edition.
I’ve never tried any of MAC’s Shimmersouffles, but they look interesting. They are described as a light glittery powder to offer a sparkle effect. I think it would be a fun product to try for the winter time to give just a hint of shimmer to your holiday fun. Of all of the products offered, the one luckiest to carry the collection name is a shimmersouffle. That might say something. “Adorn” is light beige tan with glitter. I just might have to try it out.
I am not usually drawn to the nail lacquers, but there is something about “Violet Femme” that makes me want to try it. Maybe it is just the fact that the name is so powerful. Or maybe it is the purple amethyst color it promises. Either way, I think I am sufficiently sold on it.
There are five different eyeshadows offered in this collection. Honestly, none of them look that great to me. The colors are deep brownish red, bright purple, light tan, light greenish blue, and off-white. Maybe some of the colors will work well for some of you, but they aren’t great options for me.
Overall, there seems to be a little something to please everyone. Take a look at all of the products being offered and pick out your favorites.
Crystals—Crystals on a heat activated self-adhesive sheet
Agate—Deep brown/red with red frost
Amethyst—Bright purple with silver frost
Beaded—Light tan with yellow frost
Peridot—Light green/blue with silver frost
Prismique—Off-white with silver frost
Simmerene—Beige with silver glitter
Ice—Crystal pink with glitter
Chestnut—Deep dark chocolate brown
Courting Rose—Shimmering petal pink with gold glitter
Jewelbright—Deep burgundy gleamed with frost
Moonstone—Light rose/pink with small particle pearl
Scent Me—Opal white with frost
Gemboree—yellow/gold with frost
Oh, Garnet—Muted pink/mauve
Pirouette—Petal pink with copper and gold pearl
Ruby Darling—Deep black/red with red frost
All Black—Jet black, fiber rich lash
Golded—Barely there peach with gold
Twink Pink—Light pink with frost
Violet Femme—Amethyst purple with gold frost
Fairylite—Pale ivory shimmer with opalescent pearl
Frost—Pearly white with silver shimmering
Adorn—Light beige tan with glitter
Goldmousee—Yellow/gold with glitter
Shimmerati—Light rose with glitter
Fibre Rich Lash
MAC’s newest mascara formula: Fibre Rich Lash
FIBRE RICH LASH
Black – Black