Release Date: May 27, 2010 (in stores)
International: June 2010
THE BIGGEST, BADDEST, BOUFFANT LASHES EVER ARE MAKING NOISE WITH THEIR SEXY SWEEP… the most extremevolumization ever seen! Just like going to your hairdresser for the boldest Barbarella blowout you’d ever dare to wear, Opulash creates aesthetic extremes when it gets going, for a dramatic end look. It’s all in the brush: enlarged and engineered to grab roots, lift, hold, replicate, exaggerate, and build-out like an architect intent on astounding with structural sleight-of-hand. Pick up the brush – see it volumize and curl – and you’ll know the difference. Large diameter backs you up, tapered front tip makes inner corners sleeker to reach. Needless to say, no clumping or Spider-Woman Syndrome. Superlative separation, sublime innovation: Everything a M•A•C Artist lives for!
It seems that makeup companies are always coming out with new mascaras, each one claiming to be make lashes bigger, longer, and bolder than before. Many of us end up trying all of them because it can be difficult to find a good mascara. Many are misses right off the bat whereas others work well at first before somehow dropping in performance and being relegated to the back of the makeup drawer while we seek out the next big thing in mascara. Could MAC’s new Opulash be The One?
Opulash promises extreme volume and high drama. This mascara is specially formulated to create curl as well, which is not something you can find in most mascaras. They have also put a lot of effort into designing the brush, which is very fat and full on the bottom and more tapered at the top for reaching the corners.
As far as mascaras go, MAC Cosmetics does not have the best track record. It is perplexing how their mascaras fall so short when most of their other cosmetics are top quality. This is MAC’s latest attempt to prove to us that they can, in fact, create a very good mascara. Opulash is MAC’s answer to the very popular Diorshow. It is offered in only one color, “Bad, Bad Black”. To create the most dramatic lashes ever, black is really the only color that will do the job so MAC is keeping true to the theme here.
With Opulash, MAC has definitely created a winner. MAC does deliver on its promises as this mascara makes lashes look very full and long. While no mascara ever seems to make your lashes look just like the ads, this one does do a great job at everything it sets out to do. It also lasts much longer than any of MAC’s previous mascaras and is great at separating lashes as well. Finally the MAC makeup line has come up with a mascara that is sure to have legions of loyalists!
Opulash ($13.00 US/$15.50 CDN)
* Bad, Bad Black – Black