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MAC: Plush Lash Collection

Release Date: October 5, 2007

MAC’s Plushlash collection marks the release of their newest mascara formula, Plushlash:

A new mascara with glamorous fringe benefits. Start with the v-shaped wand: one side coaxes lashes upward, while the other defines. Add its luxuriously intense, plumping, conditioning formula and you can see why we call it plush.

A mascara formulated to instantly plump up lashes for extreme voluptuous effect. Works fast. Builds volume smoothly and evenly from root to tip. Delivers a silky, flexible, full fan of lashes. Fluid formula lightly coats lashes one layer at a time without smearing, smudging or clumping. Goes on via an innovative, specially patented wand with a v-shaped groove that prunes the bristles on one side while leaving the other side full and lush. The short bristles coax the lashes upward to an extraordinarily sophisticated yet flirtatious curl, while the other side separates and combs the lashes root-to-tip creating a long, well-defined glamour lash. Volumizing, lengthening, curling, lifting. This mascara features everything you want, with all the top mascara no’s: no clumping, spiking, smudging or flaking.

Plush Lash is a MUST for anyone obsessed with mascara, eyelashes or both!

PLUSH LASH MASCARA

Plushblack – Deep black
Brownette – Chocolate brown


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