Posted on January 1st, 2010 | Categories: MAC Cosmetics, MAC Cosmetics Eyeshadow, MAC Cosmetics Limited Edition Collections, MAC Cosmetics Lipglass, MAC Cosmetics Prep+Prime Face Protect SPF50, MAC Cosmetics Prep+Prime Fortified Skin Enhancer SPF35/pa+++, MAC Cosmetics Prep+Prime Skin Brightening Serum, MAC Cosmetics Primers
Release Date: April 1, 2010 (previously April 8, 2010)
Japan: February 25, 2010
International: April 2010
Artists use watercolor, oil, chalk, pastel, pencil, ink. We use makeup. Both require a bold vision and a perfectly primed canvas to start. New innovations to ensure the Artist’s idyll is perfectly realized: Prep + Prime Skin Brightening Serum evens out any skin tone, Prep + Prime Face Protect SPF 50 helps stop future damage with ultimate determination, and for M·A·C Asia, Prep + Prime Fortified Skin Enhancer SPF 35/PA+++ blurs visible skin imperfections and helps block harmful rays. The state-of-the-art way to prepare skin for a flawless makeup application. Prep for Colour helps every skin type become a modern masterpiece.
MAC’s Prep for Colour is a collection of products that aim to transform your face into a blank canvas on which you can create your makeup masterpiece. Before you can create a particular look, it’s helpful to begin with great skin. That’s where Prep for Colour comes in.
The Prep + Prime line of products gives everyone a good starting point. Prep + Prime Skin Brightening Serum contains natural antioxidants that help your skin to be as healthy as possible and fight off damage from the sun and environment. It also plumps the skin for a healthy glow and leaves it feeling quenched and looking brighter.
There is also an SPF 50 sunblock called Prep + Prime Face Protect. MAC is also releasing an Asian exclusive product called Prep + Prime Fortified Skin Enhancer SPF 35/PA+++ which is a tinted primer that also acts as a heavy duty sunblock and is available in three shades that correct skin problems such as redness and dull skin.
Prep for Colour also features three brown eyeshadows including the reappearance of the highly coveted Hey shadow from Fafi. This Veluxe Pearl beige is a great brown for warm skin tones. Those with cooler undertones might fare better with the ashy brown Prepped for Glamour.
There is also a lipglass and although it doesn’t necessarily fit in with the rest of the theme, it is definitely a great way to complete your look. It’s called Just Add Colour and is a frosty fuchsia.
Prep for Colour is a great line of basics you can use to build whatever look you desire.
Eyeshadow ($14.50 US/$17.00)
* Hey – Warm mid-tone beige (Veluxe Pearl) (Limited Edition)
* Prepped for Glamour – Ashy/dirty brown (Frost) (Limited Edition)
* Sorcery – Reddish mid-tone brown (Satin) (Limited Edition)
Lipglass ($14.00 US/$16.50 CDN)
* Just Add Colour – Fuchsia pink (Frost) (Limited Edition)
Prep + Prime Skin Brightening Serum ($40.00 US/$48.00 CDN)
A serum formulated to instantly brighten, smooth, firm, and hydrate the skin while providing a plumper, more evenly toned finish to the complexion. Natural antioxidants help to strengthen the skin against UV-related damage, while M·A·C Charged Water ensures deep, long-lasting hydration. Everywhere except Asia.
Prep + Prime Face Protect SPF 50 ($30.00 US/$36.50 CDN)
Everywhere except Asia.
Prep + Prime Fortified Skin Enhancer SPF 35/PA+++ ($30.00 US/$36.50 CDN)
A tinted skin primer formulated with soft-focus powders to help even out skin tone and add radiance. Lightweight and invisible, it goes on under foundation or powder for a naturally perfect look and subtle glow. Helps protect against pollution and UV rays. Available in three tints: Illuminate adds radiance to a sallow complexion; Neutralize calms a red, blotchy complexion; and Adjust brightens dull skin. Fragrance free. Asia exclusive.
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