Release Date: September 16, 2010
It’s an age-old dilemma that still doesn’t seem to have a good solution: How can you get your lipstick to stay put while eating? Cosmetics companies come out with long wearing lipsticks from time to time but most of these leave your lips dry and an unsightly ring of color around your lips. MAC addresses this problem head-on with their new Pro Longwear Lip Creme Collection.
As the name implies, these lipsticks are very creamy. They come in a wind-up tube that is similar to MAC’s lipstick packaging but taller and narrower. The consistency of these lip cremes is actually closer to a balm and they do a decent job of keeping lips hydrated.
One of the best things about these lipsticks is that they don’t require a special top coat like most long-wearing lipsticks. This means application is a snap, although you should probably use a mirror since the color is so pigmented that it’s not very forgiving. They do deliver on their promise to stay in place for up to twelve hours but don’t tempt fate by eating an oily pasta sauce. The colors go on pretty evenly and they have a subtle sheen to them. These lip cremes will be part of the permanent collection so MAC is placing a lot of confidence in this product. Don’t expect it to be just a passing trend.
Fading lipstick is a particular problem with bright and dark colors so MAC made sure to include several of these shades in the collection. Good to Go is a bold bright orange shade that is not for the faint of heart. Love Forever! is a daring bright pink with blue undertones. The dark brick red Extended Play is a great shade for fall. Prolong is a ruby red shade that is destined to become a classic for those who can pull off red lips. These are mostly cream formulas but there are also two frosty shades: the coppery Sweet Ever After and the nude/plum Made to Last. All of the colors provide full coverage.