MAC: Pro Longwear Lip Creme Collection
Release Date: September 16, 2010
It’s an age-old dilemma that still doesn’t seem to have a good solution: How can you get your lipstick to stay put while eating? Cosmetics companies come out with long wearing lipsticks from time to time but most of these leave your lips dry and an unsightly ring of color around your lips. MAC addresses this problem head-on with their new Pro Longwear Lip Creme Collection.
As the name implies, these lipsticks are very creamy. They come in a wind-up tube that is similar to MAC’s lipstick packaging but taller and narrower. The consistency of these lip cremes is actually closer to a balm and they do a decent job of keeping lips hydrated.
One of the best things about these lipsticks is that they don’t require a special top coat like most long-wearing lipsticks. This means application is a snap, although you should probably use a mirror since the color is so pigmented that it’s not very forgiving. They do deliver on their promise to stay in place for up to twelve hours but don’t tempt fate by eating an oily pasta sauce. The colors go on pretty evenly and they have a subtle sheen to them. These lip cremes will be part of the permanent collection so MAC is placing a lot of confidence in this product. Don’t expect it to be just a passing trend.
Fading lipstick is a particular problem with bright and dark colors so MAC made sure to include several of these shades in the collection. Good to Go is a bold bright orange shade that is not for the faint of heart. Love Forever! is a daring bright pink with blue undertones. The dark brick red Extended Play is a great shade for fall. Prolong is a ruby red shade that is destined to become a classic for those who can pull off red lips. These are mostly cream formulas but there are also two frosty shades: the coppery Sweet Ever After and the nude/plum Made to Last. All of the colors provide full coverage.
MAC: Tabloid Beauty Collection
Release Date: February 25, 2010
International: March 2010
Everyone loves the sizzle, the guilty pleasure of getting the gossip and the real story. This lineup is full of outlandish claims and shocking statistics – and they’re all TRUE! Our headlines are all amazing, all scientifically proven. Hot off the presses…
Tabloids are always trying to catch celebrities at their worst. If they step outside to get the mail without lipstick, you can bet a photographer will be there to capture the moment. In the Tabloid Beauty collection, MAC has put together some items that help all of us look picture-perfect at any given moment to give us a look that can stand up to scrutiny.
The bulk of the Tabloid Beauty display is devoted to Pro Longwear Lip Colours. Wearing lipstick is the fastest way to brighten your face and make yourself look polished. Lipstick is also one of the first cosmetics to wear off. MAC has solved this dilemma by coming up with Pro Longwear Lip Colours which are specially designed to stay put even through sipping coffee all morning and lunch out on the town.
There are the traditional Pro Longwear Lip Colours that have been part of MAC’s line for a while now. These feature a liquid lipstick on one end and a gloss on the other. The color takes some care to apply properly. It works best if you pull your lips taut and then try to keep them slightly open for a minute or two while the color dries. Once you do that, it truly does last all day. In fact, it can be difficult to remove so be sure you have an oil-based remover ready. The color does tend to ball up a little if you don’t keep applying the gloss throughout the day. That sort of defeats the purpose of all-day color, although you could argue that putting on gloss is a lot easier than lipstick because you don’t need a mirror. Because of this, the gloss is also sold separately because it tends to run out long before the lip color does.
For Keeps is the best of the bunch, a pretty strawberry color with very fine rainbow glitter. Stuck On You is another winner, this time pairing berry with a subtle gold sheen. For a neutral lip, try Loyal- a true nude shade without any shimmer.
The Pro Longwear Lustre Lip Colours are the same product but with a shimmery gloss on the end instead of a clear one. Lishious is a pretty shimmery peach with a nude base. The great thing about these is that you can mix and match the shimmery gloss and the clear gloss to create new looks.
In keeping with the tabloid theme, MAC is showcasing some skincare items that sound too good to be true. Prep + Prime Line Filler is touted as a way to make fine lines less noticeable in eight weeks. This product does double duty as a primer underneath your foundation to help fill in the fine lines so makeup doesn’t settle there. It makes your lines harder to see while actually helping them slowly fade.
All shades in the Tabloid Beauty collection are repromotes. Pics are coming soon!
Clingpeach – Shimmering peach
Commitment – Rich reddened brown
Durashell – Soft pink with gold pearl
For keeps – Rose-plum with iridescence
Lasting lust – Smoldering red
Loyal – Warmed beiged brown
Passion Preserved – Subdued brick red
Perennial rose – Dusty pink with gold pearl
Stuck on you – Berry-red with gold pearl
Unchanging – Soft neutral lilac pink
Betwixt – Rich copper-red with pearl
Boss brown – Chocolate bronze with pearl
Jazzy-y-razz – Dirty plum with pearl
Lishious – Soft peach with gold pearl
Night rose – Rich plum with gold pearl
Sappho – Fine wine
Brownette – Chocolate brown
Plushblack – True black
Rapidblack – True black