THE BIGGEST, BADDEST, BOUFFANT LASHES EVER ARE MAKING NOISE WITH THEIR SEXY SWEEP… the most extremevolumization ever seen! Just like going to your hairdresser for the boldest Barbarella blowout you’d ever dare to wear, Opulash creates aesthetic extremes when it gets going, for a dramatic end look. It’s all in the brush: enlarged and engineered to grab roots, lift, hold, replicate, exaggerate, and build-out like an architect intent on astounding with structural sleight-of-hand. Pick up the brush – see it volumize and curl – and you’ll know the difference. Large diameter backs you up, tapered front tip makes inner corners sleeker to reach. Needless to say, no clumping or Spider-Woman Syndrome. Superlative separation, sublime innovation: Everything a M•A•C Artist lives for!

It seems that makeup companies are always coming out with new mascaras, each one claiming to be make lashes bigger, longer, and bolder than before. Many of us end up trying all of them because it can be difficult to find a good mascara. Many are misses right off the bat whereas others work well at first before somehow dropping in performance and being relegated to the back of the makeup drawer while we seek out the next big thing in mascara. Could MAC’s new Opulash be The One?

Opulash promises extreme volume and high drama. This mascara is specially formulated to create curl as well, which is not something you can find in most mascaras. They have also put a lot of effort into designing the brush, which is very fat and full on the bottom and more tapered at the top for reaching the corners.

As far as mascaras go, MAC Cosmetics does not have the best track record. It is perplexing how their mascaras fall so short when most of their other cosmetics are top quality. This is MAC’s latest attempt to prove to us that they can, in fact, create a very good mascara. Opulash is MAC’s answer to the very popular Diorshow. It is offered in only one color, “Bad, Bad Black”. To create the most dramatic lashes ever, black is really the only color that will do the job so MAC is keeping true to the theme here.

With Opulash, MAC has definitely created a winner. MAC does deliver on its promises as this mascara makes lashes look very full and long. While no mascara ever seems to make your lashes look just like the ads, this one does do a great job at everything it sets out to do. It also lasts much longer than any of MAC’s previous mascaras and is great at separating lashes as well. Finally the MAC makeup line has come up with a mascara that is sure to have legions of loyalists!

Opulash ($13.00 US/$15.50 CDN)

* Bad, Bad Black – Black

Dramatic, daring Lashes have been a chic and urbane part of the modern Artist’s persona since Edie and friends made it all happen Downtown, on block-print canvas or grainy 16-millimetre film. Multi-media, counter-culture, the ultimate cool. In The Studio is the epitome of the look updated, featuring new Studio Fix Lash in Black Fix or Studio Brown, with the latest thermoplastic synth-rubber moulded brush, designed to kill clump as it separates lashes. The perfect complement? Studio Fix Powder, a powder and foundation-in-one, combining complete coverage with ease of application, goes on dry with a matte, velvety texture. Silica keeps the matte flat and absorbs oil, and talc smoothes it out. Go for the bold stroke, as they do In The Studio.

-MAC

MAC In the Studio is a very small collection that features Studio Fix Lash and Studio Fix Powder. Absent is the lavish launch and attention-drawing publicity of most MAC collections. That doesn’t minimize the importance of this collection, however. It’s not clever or cute but it does deliver very useful and well-made products.

Studio Fix Lash is the newest mascara in MAC’s line and will become part of the permanent collection. What sets it apart is a rubber brush like the one found on YSL Everlong. The official writeup from MAC claims this mascara won’t clump. I’m always skeptical of such promises because mascara always tends to clump on me after a while. After trying the Studio Fix Lash in Black Fix, I’m pleased to say that this product really does deliver. It only clumped slightly but it was nothing my metal lash comb couldn’t fix. It does separate well and lengthen but the look is fairly natural. This won’t give you dramatic lashes that look fake but gives lashes plenty of oomph for every day.

Once again, this is a very small collection. Besides the Studio Fix Lash, there is only one other item: Studio Fix Powder. This is a foundation and powder in one. It applies like a powder but has more coverage and gives a matte finish. It gives great coverage but I found that it looks even better when applied with a kabuki brush. Girls with oily skin are going to love the finish of this and its convenience- the matte finish means you don’t have to use a separate powder to set it like other foundations. The best part is that you won’t have to be that girl who keeps pulling out her mirror to check her makeup because this foundation is designed to last for up to eight hours.

Studio Fix Lash

Black Fix – Black
Studio Brown – Brown

Studio Fix

NC35