MAC Powerpoint Eyeliner in Permaplum is a very versatile shade that is perfect for everyday use. When you wake up in the morning and want to throw on some makeup quickly without thinking about coordination, it is a very safe bet because it goes with almost everything and will last all day.
Permaplum is a dark purple shade with a very subtle hint of pink shimmer. The shimmer is so subtle that you probably won’t even notice it. It is just enough to make the color look a bit more “awake” rather than flat and dull but not enough to see the individual shimmer particles. The purple is so dark that it can almost pass for black, which means it goes with almost everything. Permaplum has just enough purple in it to help green, hazel, and brown eye colors stand out.
Like all of the MAC Powerpoint eyeliner, Permaplum has excellent staying power. Pencils tend to wear off throughout the day, but the Powerpoints stay in place all day with only minimal smudging. It does not last through swimming as well as the Liquidlast liners do but it is perfect for a long day at work. It is also very easy to apply on the go so you can bring it in your bag and touch it up in even the tiniest bathroom mirrors to take your look from day into night.
To get the best look with a Powerpoint eye pencil, begin with a very sharp tip and apply to the top lash lines first. This gives you the most control over the thickness of the line. You can get a deeper color by going over the outer third of the line twice with the pencil. After applying the liner to the top of the lids, the point will have softened a little. This leaves it in the perfect condition for giving the lower lash line a softer look. One very light swipe across the bottom lash line, working from the outside corner to the inside, is enough to define the eyes. If it looks too heavy, a quick trace with a cotton swab will help smudge it a bit. You need to make a decision about smudging quickly though. You only have a few seconds before the liner sets and then it will be much more difficult (although not impossible) to smudge nicely.
MAC’s Permaplum liner scores high points all around. It’s a great color that is flattering but not too daring. For ease of application, portability, lasting power, and economy, it is an excellent choice. It’s easy to throw it on even when you’re half-awake and you don’t have to worry about it for the rest of the day.